Older adults age at different rates and need different technology at various stages.
2025 scheduling underway.
AARP’s Innovation 50+ Live Pitch starts today – what's new? This marathon tried to put 20 pounds of entrants (culled from many more) into the 10-pound bag of a two-day pitch event across two broad categories. So following this trend towards compression, we will leave FinTech to others and just focus on the Caregiving Health Technology firms. While the pitch may be new, some, as noted, may not be new. Placed in context by taking note of what’s in (or was in) market and similar to these finalists. In the alphabetical order presented and updated with winners noted -- link to available websites or descriptions -- minus Twitter handle:
Comments
Market focus and Market Leaders
Excellent overview, as usual. I struggle with the market niche for these products or services. Are they aimed at the 55-65 market? 65-75 market? 75+ market? I'm recalling a comment by one of your followers that the 80+ cohort is unlikely to use this technology, for cost and convenience reasons. Also, in this welter of new products, what factors would you use to determine the future market leaders? Obviously, most of these products will have a short half life.
Withings Pulse and Philips HealthWatch
How can you say the Withings Pulse and Philips HealthWatch are similar to iBeat? The iBeat watch detects for an oncoming cardiac arrest and can call your emergency contacts and 911 directly from the watch. No other product on the market that I know of can do that. The current offerings you mentioned about are simply heart rate tracking wrist monitors. They can't get you help in an emergency.
Ten tips for Launching a new Product or Service
For those of you mulling over potential for the LivePitch companies, perhaps a refresher for launching a new product or service is in order. A good pitch is a good start.
From Rob McClenahan via LinkedIn
Each of the innovative companies itemized in your blog article illustrate how technology can simplify the process of becoming a professional or family caregiver. It will be intriguing to watch the futuristic landscape of home care, so inventive technologies can continue to lessen the burden of a stressful caregiver role.
If interested, I might suggest group members bookmarking your blog article, so they’ll have handy information for future reference.