Laurie Orlov's blog

You remember Big Pharma.  Not long ago we heard a lot about it. This widely used term was once coined about the largest drug companies, often with the biggest direct-to-consumer advertising budgets, malpractice suits, lobbying budgets, fines, political influence and of course, sizable profits.  When it was newsworthy to talk about it, the Big Pharma image was tarnished by too much negative media attention. And so the industry works harder at maintaining a low-key profile as it continues with business as usual.   Big Pharma spends money on public relations and marketing -- $21 billion anticipated in 2016 alone. 

Two November events highlight competitions and new firms.  GuideWell Innnovation's Health+Accel event in Orlando concluded on November 3 with a pitch competition from "GuideWell Innovation CoRE. During the first four days, entrepreneurs obtained insight into the dynamic needs and relationships between insurers and providers, discover unique opportunities within the space and explore best practices from experienced industry leaders."  And Aging 2.0's Optimize event this week in San Francisco offering "cutting edge content, networking and partnership opportunities to make this a high-value event for anyone interested in innovation and aging." Combing through the companies featured in each competition, here are examples of six startups that have not previously been mentioned on this site, some of which may not yet be available. The material is from the startups themselves:

So you want to launch a boomer/senior, home health tech product, caregiving marketplace, or caregiver advisory service.   Or other. Your new company gets ready to travel into battle for west coast networking, or you're back from Orlando or Boston, consider this guidance, now that cards have been exchanged and follow-up emails sent. Soon your new or existing company will officially launch a new product or service, or a much-anticipated offering will finally ship. You read AARP and Pew survey research reports, used a magnifying glass to see the vendors identified in Caregiving Innovation Frontiers. Now look over this November 2017 updated checklist. Are you ready?

Voice first – and voice everywhere.  You may be hearing it – will 50% of all searches soon (2020) be by voice?  Makes you shudder thinking about restaurants and airport gates.  In fact, voice interactions are already all around us. Although estimates vary widely, consider the 18.8 million Amazon Echo and 15.7 million Google Home devices possibly sold.   Or count Siri listening on the 85 million iPhones, or 107 million Android phones all listening if you enable them. Oh, and you use the appropriate wake word for the device (Hey! Okay! Hello! Alexa!).Hopefully you don't hear all devices simultaneously saying "I didn’t understand that" or reading you a long Wikipedia entry just in case.

October – when trade shows ramped up; vacations ramped down. Behold the press release.  As the season of shows begins, rental trucks with exhibits roll up, presenters rev up their presentation skills and the big decisions are made.  To walk around the stage or not?  Take questions in real time or answer them afterward? Announce the partnerships in one release or multiple?  These and other imponderables are perplexing.  And as some events loom ahead, for example, LeadingAge, Aging 2.0 in a few, and then the cacophony of CES. Can you imagine the sonic racket from those smart speakers? Anyway, here are the six blog posts from October.

An event for health tech vendors to reach other health tech vendors.  This event is an odd mix of technology service providers, health tech vendors (multiple categories), and startups looking to engage from a business partnership, channel, or solution set perspective. The event was preceded earlier in the year with a post about the Top Five Tech Trends in Healthy Longevity which include: Virtual Assistants, Virtual Coaching for Chronic Conditions, Caregiver Apps and Social Networks, Social Robots, and Virtual Reality.  And there were a number of exhibitors at the event that reinforced that trend list – some noted in previous blog posts.

October is a busy month of events, new research and announcements.  All are back from vacation, media announcements in the aging-related space and new businesses are launching, like Lowe's announcement that it is expanding "technology for senior care" (a balanced bookend to the Best Buy's Smart Home announcement from July.)  New research was announced, new research and business innovation centers were launched. And that doesn't count the new product announcements or tech exhibitors from this or that event.  More on that later this month.  So here are five initiatives that were announced in October:

When boomers are 84 – there will be no keeping up. Just the same as when they are 64.  Many boomers disagree with that statement, finding it insulting or pessimistic or both. They will repeat plaintively that baby boomers are very different than their parents’ generation. They are comfortable with technology. See how many have smartphones! They text, use Facebook and YouTube.  Many book travel online, read TripAdvisor reviews, and even call for car pickups with an app!  So what’s the problem? Tech change is occurring faster than boomers at 64 or 84 will want to use. Groups of people who used to participate in one social network will leave in 11 million-at-a-time droves and without explanation.  And, as with Facebook, the departed will include your children and grandchildren who left to use Instagram and Snapchat. They will leave without notice – the social network equivalent of changing a phone number – with parent/grandparent only learning about it when they tried to place a (now-obsolete) phone call. Eventually they will also leave those tools behind, and so on and so forth.

An age-old and old-age question. When this blog was launched in 2009, one of the opening salvos raised the question of sensors in the home or a PERS device on the body? Looking at that post, the companies have mostly changed.  In the monitor-place corner, Healthsense’s eNeighbor is now Lively Home, part of GreatCall. QuietCare was eventually folded into Care Innovations. Monitoring the person, Halo Monitoring became an offering as part of one of the earliest mobile PERS companies, MobileHelp.  Monitor the place argument was based on the reality that seniors don’t always wear the pendant.  Monitor person acknowledged that seniors leave the place and are out and about. Both are crisp, make good presentations and set up message for selling. Both are inadequate arguments for what older adults need, and what providers of all types should provide.

Rant on.  Forcing tech onto the customer is standard operating procedure for companies. Because of advertiser pressure, for example, we have to make an effort to stop auto-playing videos in news feeds, news sites, ads, etc. – completely missing the possibility that the viewer might be staring at a smartphone in the train’s quiet car, or up early when a spouse is still asleep.  Or worse, the news feed shows a video that no one should ever see --but has yet to be taken down by one of the 3000 take-it-down new hires.