Laurie Orlov's blog

What trends matter this year and beyond? In 2022, the oldest baby boomer turns 76, while the population aged 65+ will exceed 54 million. Trends accelerated by the pandemic continue to emerge, and the population aged 50+ will continue to purchase and use technology, accounting for an estimated 51% of technology spending by 2030. In an interview with Best Buy Health for their 800,000 recipient newsletter, these were the 7 trendsb we identified that will persist throughout the year -- and beyond.  These should be of particular note to startups and tech companies that want to reach the older adult market.

The perfect storm has arrived to drive tech adoption in the home and care services. So many factors converge now that were highlighted during the pandemic – consider the need for telehealth services as an alternative to in-person visits. The lack of broadband access for older adults limited vaccine sign-up or even communication with families or friends. The slow rollout of Wi-Fi in senior living was, to say the least, a miscalculation about the future. And last, but not least, the worsening staffing shortage, noted for years throughout the older adult service industry, is now a full-blown crisis. And the shortages in home care, home healthcare, skilled nursing facilities and senior living are juxtaposed with an overall labor shortage, just as the oldest baby boomer has turned 76 and has significant remaining life expectancy. Consider that older adults remain in hospitals and rehab facilities because there are no workers to help them with care at home. And that's just today.

Why should home care agencies boost awareness of remote monitoring? Both types of monitoring are increasingly likely to be found by home care professionals entering a new care recipient’s home.  The objective of these remote monitoring technologies is to help healthcare teams, care workers and/or families understand if any issues are occurring inside the home when they cannot be there in person.  Patients with chronic diseases or those who are discharged from hospitals may benefit from the use of RPM technology to monitor significant chronic diseases like diabetes, hypertension or congestive heart failure, and especially to avoid a recurrence of an issue that would require readmission. 

March 2022 – in-person annual trade shows are back.  For so many who have been Zooming, Teaming, and WebEx’ing, lo, these many months, it’s actually comforting to know that the big exhibit shows are back.  This will be exciting for firms hoping to actually meet prospects in person, including events like HearTech Expo, sponsored by the American Academy of Audiology in St. Louis on April 1 – and next week’s VIVE 2022, the new health IT event in Miami. Upcoming, Argentum’s Senior Living Executive Conference in Minneapolis in March, then the American Society on Aging’s annual conference, On Aging, in New Orleans in April.  LeadingAge is holding its Leadership Summit in Washington, DC this month and its annual Conference and Expo in Colorado in October.  Hopefully all will be well-attended and business deals will be done, just like in the old days.  And to stay up to date, here are the four blog posts from February, 2022:

The rise of AgeTech – it is a trend. It’s easy to say, and it resonates -- especially compared to other long-standing terms like assistive technology, gerontechnology and durable medical equipment (DME). Parks Associates published a useful chart this week about the Changing form factors of panic buttons – take a look. But that was not the real subject of the article (thankfully). Rather, it suggested that while form factors are changing (from pendant to smart watch to home sensor technology), the shortage of labor in the caregiving market means that tech to help 66 million caregivers matters more than ever. In fact, one in five ‘broadband’ households is currently or will soon care for a family member, likely remaining in their own or a relative’s home.

Voice technology in 2022 – living up to hope and hype? By 2018, it seemed possible that Voice First technology (and its associated AI software) could transform the technology user experience for older adults (see report: The Future of Voice First Technology and Older Adults 2018). Fairly new at the time, a few senior living organizations embraced it for its home automation potential, possibility of concierge services -- turn on the lights! Raise the blinds! Book me on the afternoon trip!. The generally accepted view was that this technology was going to be “Easy, Cheap, Useful, Smart, and Connected (home automation that just works).” Amazon’s Alexa service ran on multiple variants of cheap hardware. Like Apple’s Siri, the software’s understanding of requests was relatively weak (compared to Google Assistant, which emerged in 2018 on Android and iOS).

Perhaps you have seen the scary Apple Watch ad about 911 calls. If not, here it is, short but it’s a doozy. Three examples of desperate 911 calls. Young woman trapped in car filling with water, young man paddle-boarding, wind pushing him out to sea, and a farmer who fell and can’t move (at the end, we calm down because all were rescued by emergency responders.) So this is the argument for the $749 or more for Series 7 Apple watch with Cellular access? Not an 82-year-old woman living alone, but instead, selling heart-racing fear to the young. Why it could open a whole new market of watch buyers and upgraders. So what could go wrong – and what about this IS wrong?

In the time of CES 2022 – advice to tech firms about older adults. Perhaps you aren't paying attention -- but once per year, innovations from around the world are presented at CES for comment, media attention, and most of all, seeking interest about what's new (or even just envisioned). This year it is a hybrid event -- with some folks in person, some watching online and others lurking among the press releases. Next week's blog post will detail 10 products/services from CES 2022 that will likely make a difference for older adults. But this week, here is advice for startups and new entrants when thinking about reaching an older adult audience. It is extracted from the Technology for Aging 2022 Market Overview, to be posted following CES, and including 30 offerings that were not in the 2021 version. Read more.

For older adults, television is a solid rock in an ever-shifting technology landscape. Approximately half of the older adult population has a smart TV – a common platforms used to stream Internet services without an associated specialty box like Apple TV, Roku or Chromecast. And the rest may have standard TV with attached streaming devices. Smart TVs, a treasure trove of data, according to Elizabeth Parks, CEO of Parks Associates, can also deliver access to telehealth services, share family photos, and provide engagement for older adults who may be homebound. Alternatively, a device can be connected to a TV to enable an organization or family to connect directly with older adults who may not be comfortable with smartphones, tablets or smart speakers. Here are six TV-based offerings for older adults – in alphabetical order, all information is from the companies’ websites or press releases:

Older adults benefit from voice-AI enabled innovation and deployment. And it looks like they will continue to benefit in 2022 and beyond. For one thing, at least two-thirds of older adults (age 70+) own smartphones, the 65+ population prefers Alexa among voice assistants, one-third of Americans have smart speakers. Researchers want to understand how best to create a voice assistant. Amazon’s Alexa Together wants to help monitor falls of older adults in senior living. Advice to seniors seeks to help older adults understand how to benefit from voice while aging in place. In addition, multiple senior living organizations have or are now publicizing their initiatives (information is from the publicly available material):