Laurie Orlov's blog

March 2022 – in-person annual trade shows are back.  For so many who have been Zooming, Teaming, and WebEx’ing, lo, these many months, it’s actually comforting to know that the big exhibit shows are back.  This will be exciting for firms hoping to actually meet prospects in person, including events like HearTech Expo, sponsored by the American Academy of Audiology in St. Louis on April 1 – and next week’s VIVE 2022, the new health IT event in Miami. Upcoming, Argentum’s Senior Living Executive Conference in Minneapolis in March, then the American Society on Aging’s annual conference, On Aging, in New Orleans in April.  LeadingAge is holding its Leadership Summit in Washington, DC this month and its annual Conference and Expo in Colorado in October.  Hopefully all will be well-attended and business deals will be done, just like in the old days.  And to stay up to date, here are the four blog posts from February, 2022:

The rise of AgeTech – it is a trend. It’s easy to say, and it resonates -- especially compared to other long-standing terms like assistive technology, gerontechnology and durable medical equipment (DME). Parks Associates published a useful chart this week about the Changing form factors of panic buttons – take a look. But that was not the real subject of the article (thankfully). Rather, it suggested that while form factors are changing (from pendant to smart watch to home sensor technology), the shortage of labor in the caregiving market means that tech to help 66 million caregivers matters more than ever. In fact, one in five ‘broadband’ households is currently or will soon care for a family member, likely remaining in their own or a relative’s home.

Voice technology in 2022 – living up to hope and hype? By 2018, it seemed possible that Voice First technology (and its associated AI software) could transform the technology user experience for older adults (see report: The Future of Voice First Technology and Older Adults 2018). Fairly new at the time, a few senior living organizations embraced it for its home automation potential, possibility of concierge services -- turn on the lights! Raise the blinds! Book me on the afternoon trip!. The generally accepted view was that this technology was going to be “Easy, Cheap, Useful, Smart, and Connected (home automation that just works).” Amazon’s Alexa service ran on multiple variants of cheap hardware. Like Apple’s Siri, the software’s understanding of requests was relatively weak (compared to Google Assistant, which emerged in 2018 on Android and iOS).

Perhaps you have seen the scary Apple Watch ad about 911 calls. If not, here it is, short but it’s a doozy. Three examples of desperate 911 calls. Young woman trapped in car filling with water, young man paddle-boarding, wind pushing him out to sea, and a farmer who fell and can’t move (at the end, we calm down because all were rescued by emergency responders.) So this is the argument for the $749 or more for Series 7 Apple watch with Cellular access? Not an 82-year-old woman living alone, but instead, selling heart-racing fear to the young. Why it could open a whole new market of watch buyers and upgraders. So what could go wrong – and what about this IS wrong?

In the time of CES 2022 – advice to tech firms about older adults. Perhaps you aren't paying attention -- but once per year, innovations from around the world are presented at CES for comment, media attention, and most of all, seeking interest about what's new (or even just envisioned). This year it is a hybrid event -- with some folks in person, some watching online and others lurking among the press releases. Next week's blog post will detail 10 products/services from CES 2022 that will likely make a difference for older adults. But this week, here is advice for startups and new entrants when thinking about reaching an older adult audience. It is extracted from the Technology for Aging 2022 Market Overview, to be posted following CES, and including 30 offerings that were not in the 2021 version. Read more.

For older adults, television is a solid rock in an ever-shifting technology landscape. Approximately half of the older adult population has a smart TV – a common platforms used to stream Internet services without an associated specialty box like Apple TV, Roku or Chromecast. And the rest may have standard TV with attached streaming devices. Smart TVs, a treasure trove of data, according to Elizabeth Parks, CEO of Parks Associates, can also deliver access to telehealth services, share family photos, and provide engagement for older adults who may be homebound. Alternatively, a device can be connected to a TV to enable an organization or family to connect directly with older adults who may not be comfortable with smartphones, tablets or smart speakers. Here are six TV-based offerings for older adults – in alphabetical order, all information is from the companies’ websites or press releases:

Older adults benefit from voice-AI enabled innovation and deployment. And it looks like they will continue to benefit in 2022 and beyond. For one thing, at least two-thirds of older adults (age 70+) own smartphones, the 65+ population prefers Alexa among voice assistants, one-third of Americans have smart speakers. Researchers want to understand how best to create a voice assistant. Amazon’s Alexa Together wants to help monitor falls of older adults in senior living. Advice to seniors seeks to help older adults understand how to benefit from voice while aging in place. In addition, multiple senior living organizations have or are now publicizing their initiatives (information is from the publicly available material):

Family caregivers cannot provide enough care for a growing population of the 80+. You may remember. AARP Public Policy research in 2013 revealed a future crisis in availability of people to care for an aging population (“You take care of Mom, but who will take care of you?”). The report indicated that the Caregiver Support Ratio (CSR), the number of potential caregivers aged 45-64 compared to the population of individuals aged 80+, was going to significantly worsen. The projections showed that it would move from a ratio of 7 to 1 (using 2010 census data) down to 4 to 1 by 2030. That was worrisome, long before the term solo agers was coined. A 2015 blog post examined census that data by county (Stranded by Geography) and identified retirement destinations that had the worst ratios.And in 2017, analysis was published showing the ratio of population aged 80+ to care workers, calling it the Paid Caregiver Support Ratio, or pCSR.

As 2022 begins, the oldest baby boomer turns 76. As the population aged 65+ exceed 54 million, trends emerge. Because of the sheer size of the older adult market, and the wealth of baby boomers, vendors increasingly see them as constituents for new offerings.  The pace of innovation is accelerating, driven by older adult changing needs, shortage of care workers, investor interest and of course.  Considering the recent CES 2022 product introductions, we are entering a world of 'touchless' interactions, ubiquitous sensors and hearables, as well as AI and machine learning, now about to reach its promise and contribute to serving older adults.   Here are just four of the trends identified in the 2022 Market Overview, Technology for Aging. 

CES 2022 – smaller in size, but big in tech futures.   Many big companies decided at the last minute to stay home, eliminating, as one attendee noted, the lines at Starbucks.  But this very-global show went on anyway, this time with 40,000 in person (down from 171,000 just two years ago.) AARP Innovation Labs, CTA Foundation accessibility awards, and numerous other in-person, remote, and hybrid sub-events went on (sort of) as scheduled. As with prior CES events, multiple new technologies that benefit older adults were showcased from around the world.  Some will appear in the US market, others may not until a much later date, if ever. All text is from public media. All are worth a look.