Hear or meet Laurie in one of the following:

2025 scheduling underway.

Related News Articles

01/10/2025

Older adults age at different rates and need different technology at various stages.

01/09/2025

AARP's AgeTech Collaborative now has a family of nearly 180 start-ups that address a broad range of products and services. 

12/16/2024

Dealing with companies, customer service can take valuable time. Let your favorite AI bot come to the rescue.

12/04/2024

Study notes critical gaps in care and services that must be addressed to meet the growing demands of the aging population in the U.S. 

12/03/2024

After multiple undetected falls, the son decided to take his mother home. 

Monthly blog archive

You are here

Who knew? Brain function improves when you search the Web

What a relief. Looks like all my time spent chasing around the Internet is well-spent in terms of brain fitness (my biceps and quads -- that's another story...).Looks like our brains benefit, but apparently only if we are experienced at Yahoo'ing and Google'ing. Novices must first become 'experienced'.

So those of you out there selling games and cognitive fitness technologies for seniors -- and you know who you are, this should cause you to pause when picking pricing strategies -- like the browser wars, it may be tough to compete with -- free. But before you drop your prices,let's remember that this was:

  • A very small study. There were only 24 people in this study. The study compared reading to novice web searching to experienced and found that experienced searching generated the most brain activity.
  • No comparison to other intensive brain activity. For example, what about reading compared to crossword puzzles? And comparing inexperienced to experienced puzzle doers?
  • No analysis of finding versus giving up. It sounds good -- experienced web searchers get a boost in neural activity. Does it dissipate if they can't find what they're looking for (which is the way many of my searches terminate? I'm just asking...

Categories

login account