Are Health and senior tech products used consistently and to purpose? When the ultimate user is not necessarily an enthusiastic participant in product use, forget it. Consider the factors noted in Donna Cusano’s recent Field of Dreams post on Telecare Aware, summarized by: “Know you need/want the product. Okay, then it must be Easy to use, providing positive reinforcement (with social and community support) – and I would add, affordable. 1) Ease of use (let’s also assume that the product works!), 2) reinforcement, 3) affordable. Pick two, you can’t have all three. (Note I didn’t say pet-rock trendy, much loved by Walt Mossberg and shown off in coffee shops.)
The gifts of aging are bitter – now there’s a generalization. Rant on. The title and sub-heading in the Times caught my eye. Age and Its Awful Discontents and sub-heading "Is there anything good about getting old? No. Its gifts are bitter.” The article was Louis Begley’s gloomy reminiscence about his mother and his abhorrence of the 'ravages and suffering inflicted on the body by age and illness.' You wonder, why 'awful,' why 'discontent,' and 'bitter'? Well, it turns out that his mother was very lonely in her last decade (she died at age 94). "She couldn’t hear well, she had arthritis, too proud for a wheelchair, couldn’t get the hang of a walker, stopped even going to museums, concerts, or sitting on a park bench." Today the 78-year-old Begley feels the "full measure and anguish of his mother’s solitude and that of other old people who end their lives without a companion." It’s too bad Jane Gross and her New Old Age blog wasn’t around (that launched in 2008). Mr. Begley might have read about how other adult children coped (and helped) aging parents. Or he might have hired a geriatric care manager, around since the 1980's. It’s really too bad that despite plenty of money, neither he nor his mother had the inclination to look for ways to maintain the quality of her life.
Entering a tech market to help seniors. You want to help seniors -- you have a personal story about your grandmother. You are trying to decide whether your product for older adults warrants your time and devotion. This is not an easy decision, as you watch every thingamabob, it seems, launch into the market of tech for young folks either in website (Pinterist?) or gadget form (LunaTik Nano Watchband?). You wonder what you’re doing in the senior space; you’re not sure, but this seems NOT to be a gadget market. If someone were to ask you why that is the case, can you answer?
Personal service robots are out and about. So we’ve been talking about personal care robots for a long time – including the social engagement use of Paro the robotic seal, studied and re-studied at MIT. Yesterday’s Wall Street Journal ran an article about a rented robot ($3000) to liven up a party. Looking like a vacuum cleaner extension with eyes, it roved around a wedding on Segway-like wheels, presenting a movable and real-time image of an the groom’s 82-year-old mother who was physically unable to attend. Finally, a viable example of a robot in the service of an older adult!
On the Internet, nobody knows you’re a dog. Although the cartoonist did not intend it, that 1993 New Yorker cartoon predicted the future and so it came to pass – and then some. So much of what’s on the web masks an entirely different reality. And so little when you search online has anything to do with what you want to find. Most people do not scroll down to the second page of search results if irrelevance rules: the Internet is filled with an ocean of junk web pages and misleading ads, masquerading as legitimate commerce. Talk to our friendly representative (photo of woman wearing headset). Call NOW! As seen on TV! As mentioned in TIME Magazine! Misleading information or scare tactic pictures on websites targeting seniors -- to me, these rank with phony telephone credit card and financial services scams.
Overcoming tech inertia in senior housing. Andrew Carle, founder of George Mason University’s senior housing administrator program, was interviewed by Senior Housing News on the labor-saving benefits of technology use. That he felt compelled to suggest that technology was both an opportunity and a threat was interesting. But is the low penetration of a variety of technologies more about inertia on the part of management and lack of insistence by families who are fearful of making waves? Residents and families would be able to participate in a richer living experience if senior housing organizations overcame their inertia and offered:
The mobile device projections are in – and they’re big, REALLY big. This may just be bigger than the recent and trendy thoughts on the Internet of Things (which was observed by Forrester 11 years ago), and reminds one that it is tough to keep a good phrase down. So let’s look at three mobile device examples, in descending order of the date predictions they specify, and as described in news articles:
Surveys drive assumptions, not always correct. Let’s imagine a world in which a survey organization deliberately sampled technology use beginning with adults aged 65 and peaking at age 100. Yeah, right. The most frequent sampler, Nielsen Wire, begins at 18 and winds down at “65+.” And they are not alone. From these and other surveys, we are often led to believe that a thirty year range of seniors buy and behave exactly the same. Now consider how silly we’d find studies that lumped 20-year-olds and 50-year-olds into the same behavioral buying bucket.
Let’s push the limits of intended tech markets. Pondering the pundits on the latest iThis and the newest fitThat, let’s turn the viewing lens to how the cool and the new could be re-purposed or extended to help seniors. No change needs to be made to hardware, typically, just a tweak here to existing apps – or a new app, that would do the job – feel free to go forth and to market with:
We are so lucky in the ‘cloud’ – vendors upgrade, with or without us. It must have been a thorn in the side of Google engineering that they had separate privacy policies for each of their products. And they were probably plagued by inconsistent contact handling between Gmail, Gmail chat, Google+, and their boatload of acquired companies (like Youtube, DoubleClick, Feedburner, etc.) As they simplify their own maintenance workload beginning on March 1, this streamlining could be an interesting challenge for users. Many ‘features’ and new defaults may startle -- and not in a positive way.