Digital health tech is the answer – but what are the questions? What new gadgets and apps can make consumers take better care of their own health? What are the gadgets and apps that help doctors take care of consumers? Let’s assume that the combination of tech that helps consumers and doctors equals Digital Health. In this emerging world, do doctors encourage consumers to give these new apps and gadgets a try? What is the digital technology uptake among the worried well and the not-so-well boomer population – a giant and amorphous demographic blob that some marketers want to cultivate. Even if we added those modifiers that help divide boomers into cohorts – words like caregiving, wealthy, unmarried, educated, grandparents, rural -- it is a challenge for innovators to peer through the just right Digital Health lens and see clearly who is targeted, what they need, and who will pay for the next new thing.
The start of a new year -- it extends past CES! Let's remind ourselves -- press releases matter. As you know by now, becoming quiet about a firm's products and offerings is bad business practice – silence is assumed to be a bad sign – and the aging dates of content on websites is even worse. That’s because the technology market waits for no man – or woman. And to their PR credit, tech companies get that. So in the past few months new versions and offerings of technology solutions have been swept up in press releases on this site – perhaps missed by readers, so here they are, extracted into a single blog post. As has been the case previously, all of the text is extracted from the announcements by the technology firms themselves.
Press releases propagate predictive thought. Most wearables and health-related predictions reflect the universe of themselves, that is, gadget press releases and press hype about the rise in wearables, for example, among consumers. Per IDC, in 2014 "wearables and embedded sensors will become mainstream." What is mainstream, considering that only 32% of consumers are even aware of fitness trackers? Or consider that low-risk prediction: "Certain health care organizations will experiment with Google Glass." Well, maybe not so much this year -- two months before, a Fast Company article interviewed a surgeon who was experimenting, concluding that the device has a 'long way to go.'
Facebook spends on WhatsApp -- Brookdale buys Emeritus. It’s been an interesting week. Most people do not see a parallel in these two acquisitions, I’m quite sure, since the target user of each is separated by, oh, say 50 years. So what does it mean to consumers that Brookdale, in a 2.8 billion stock deal, will now be the first national and largest owner-operator senior living company in the United States -- with more than 1100 locations in 46 states? What does it mean that Facebook, that completely-closed purveyor of ads, pictures and Likes, spent $16-19 billion, just about the largest tech acquisition price EVER, on a messaging tool with no ads, no games, and no gimmicks that costs virtually nothing to use – other than a smart phone’s data plan? But it’s big overseas in places where Facebook isn't – and best of all, it requires your phone number to use -- which Facebook will now have if it didn't already.
From that age-friendly government, so here to help.Rant on. I thought the last word had been said about the idiocy of cutting off paper documents before the rest of the older population was online. But no, yesterday's Washington Post ran an article describing the lobbying group, Paperoptions.org. Sneered the Post -- it is funded by envelope manufacturers! -- as being a thorn in the side of the administration’s move to push all remaining documents online, regardless of citizenry ability to access those documents. "The glitzy new thing is to be pro-technology," said John Runyan, Consumers for Paper Options’ executive director. "But a lot of government agencies are saying, 'We’re going electronic and the heck with it.'"
Will the next mid-life crisis be at 75? Sixty is the new sixty, says Marc Freedman. Attending a recent event, I was an audience member exhorted to consider the ever-greater expansion of time available to make sure that it is time well-lived. What does that mean in the context of life’s purpose, whether we are prepared to competently approach our very long retirement years with not-enough-saved or will we have an encore career or two? He quoted the comment of an older adult about their potentially very long future: "I’m on my next-to-last dog." Working part time – is that a next-to-last career? Volunteering – is that a career? In one session I heard the word 'work' used for effort that is "paid or unpaid." How mangled is our language that volunteering without pay is now called working?
The 2014 Positive Aging Conference shines a light on innovation. At the just-held Conference on Positive Aging in Sarasota, FL, the seventh in its history, to the four themes Wellness, Creativity, Transitions and Community, the conference added a new theme, Technology. The conference’s offerings are designed primarily for the Sarasota County attendees, a population of older adults in the region who are the focus of the work of the Institute of the Ages. This year, the Institute of the Ages, led by CEO Tom Esselman, has partnered with InnovateLTC, CEO John Reinhart, an accelerator for new businesses serving the age-related market segments. That partnership enables a willing and able test audience from Sarasota to find willing and eager businesses looking for pilots of their products and services.
The Digital Health investment frenzy is running out of superlatives. Words are crowd-funding out the clichés – are we nearing a tipping point, re-imagining, having a frictionless health experience, or becoming consumer cultural force? Watch this overview of the 59-second pitch – and wonder, have we ever seen such breathless entrepreneur energy and excitement since the days of the dot-com boom and browser wars? Executives of these companies are practiced and smooth – eliminating needless words and clearing of throats, they cram confident assertions about money raised, consumers helped, design implications, and future strategy -- into 59 seconds. Speed dating investment meets deal-making -- and optimists claim that the pace of deals will apparently be solid in 2014.
How do elderly patients and their caregivers leave the hospital? Apparently with reams of paper that include post-hospital care instructions and medication lists. In addition, a patient receives detailed verbal instructions from a nurse, perhaps for wound care, plus reminders to follow up with the doctor. Note the 'best practice' outlined by the Agency for Healthcare Research and Quality -- more paper. Yet in the age of smartphone adoption by boomers – more than half of Pew responders were in the 35-44 age range, 39% were 55-64 – something seems odd about this document-intensive process. Consider a scenario in which an elderly person is going home, driven by a family member, or perhaps they are going to a rehab facility/nursing home.
