Seniors

Living alone and fall risk.  Today 43% of women aged 75+ live alone – that is, in their own home versus a senior living community. They are more likely to live alone than in other countries.  However, only 9 percent use a personal emergency response device, with no change over the past few years. And for those devices, the key customer is the adult child. And this is despite fall risk which grows with age, though the recent Senate initiative does not differentiate among older age groups.

Water aerobics – an exercise beloved by older women.  There may be some men that enjoy it too, though classes in a nearby gym I see largely attended by older women.  Many (most?) of whom are likely Silver Sneakers members with free gym membership – with the gym reimbursed by Medicare Advantage programs.  Looking around a large class, most women appear to be older than 65, some arriving with a walker, some getting into the pool with some difficulty.  But once they are in the water, they are all smiles.  The water and the atmosphere are both perfect temperatures – welcoming to all. And the bonus?

Consider this gloomy WSJ article about aging. More Americans Are Aging Alone, Who Will Take Care of Them? The premise? “More than 16 million people aged 65 and older in the U.S. live alone. That represents 28% of that age group, almost triple the share in 1950." Whoa!  First of all 20% of the 65+ population is working today. Why? Life expectancy at 65 has risen to the mid-eighties for both women and men, compared to late 60’s, early 70’s in 1950. And a shrinking percentage of Americans live in rural areas today, according to Pew Research. While the article is a compelling description of a heroic organization of underpaid workers serving an Appalachian community, mapping the article to the reality of older adults in the United States today is disingenuous.

Some have said the concept of ‘AgeTech’ can be a bit depressing.  It is especially bleak when you look at the startup portfolio which aggregates a variety of tech categories to help older adults in their later years, Making Aging Easier for Everyone, and includes offerings that tackle deficits like issues with mobility, fall detection/prevention, caregiving, Alzheimer’s, vision, and many aspects of health. AgeTech tools include a few for the heavily-invested category of Digital Health ($3 Billion in Q1 2025).  All these products, all very useful, fill gaps in the general consumer market.  Consumer product designers tend not to start the day thinking about the older adult as a market segment. Instead, older adults are segmented into their roles -- older adults are the care recipients (B2B healthcare and senior living), as well as individuals with disabilities and needs for greater accessibility and/or services.  All useful.

Kudos to AARP - life expectancy impacts tech adoption. For the first time in their published research, AARP’s 2025 report provides insights into the tech adoption and preferences of older adults aged 80+. With life expectancy at 65 extending to an additional 20 years, this change reveals business opportunities to serve that age group, including tech-enabled services (like high speed Internet access), health-related devices and services, and most particularly training, as the survey reveals.