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Seniors

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Seniors

AARP’s 2025 Tech Survey Shines a Light on the 80+ Age Segment

Kudos to AARP - life expectancy impacts tech adoption. For the first time in their published research, AARP’s 2025 report provides insights into the tech adoption and preferences of older adults aged 80+. With life expectancy at 65 extending to an additional 20 years, this change reveals business opportunities to serve that age group, including tech-enabled services (like high speed Internet access), health-related devices and services, and most particularly training, as the survey reveals.  

For older adults, touch screens are a drag -- voice overcomes limits

Touch screens are an unending aggravation. Study the iPhone commands, for example.  Push up to get the display, pull down to select ‘Do not disturb’, but not too hard, because many other options appear. Push sideways, to change screens, move an icon around the screen, and, well, you know what happens then. Of course, knowing these choices is based on experience (and experimentation over time), not based on any training.  So what if you encounter the device for the first time?  Your hands shake just a bit, and you remember how much you liked having a keyboard…You wonder, are there ways to train new (and older) users on how to use touch screens – and for that matter, the essentials of the device? And will Siri’s voice commands overcome the touch screen’s limitations? Yes, actually.

AARP Announces Dr. Myechia Minter-Jordan as New CEO

11/12/2024

WASHINGTON–AARP, the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age, announced today that Dr. Myechia Minter-Jordan will serve as its next CEO.

Scammers are so far ahead -- and we are not suspicious enough

It’s a bad sign when you get a warning from Amazon about Prime scams.  Shopping online has definitely deteriorated when you receive a desperate email from Amazon warning about Amazon Prime scams.  But their advice is worrisome – you should check Amazon Messages to verify that a message is really from Amazon?  How hard can it be for a scammer to fake messages that look like they’re from Amazon? Did you know that Amazon Prime Day is a big day for scammers? The Better Business Bureau warns about lookalike websites, too-good-to-be-true social media ads, and unsolicited emails or calls during sales events this month. You might not know that "1,230 new websites that associated themselves with Amazon popped up in June. The vast majority were malicious or appeared suspicious, according to Check Point."

Introducing Eve: A Virtual Companion for Seniors

04/09/2024

BROOKLYN, N.Y., March 27, 2024 /PRNewswire/ -- Eve Communications, Inc, a startup with a mission to provide a cure for loneliness and social isolation, today announced the official launch of Eve, a virtual companion designed for seniors and other people who live alone.

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Scrum Studio and Hakuhodo Launch AgeTechX to Redefine the Future of Health and Longevity

12/01/2023

San Francisco, December 1, 2023 - Scrum Studio Inc., in partnership with Hakuhodo, announces
the launch of AgeTechX, a visionary open innovation program dedicated to helping scale and
grow startups developing products and solutions working to revolutionize the $2 trillion field of
aging-related technology and services by collaborating with Japanese corporations.

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