baby boomers

How important is a smart watch?  Last year the Apple Watch turned 10.  By then it was in use by 23% of the smartwatch market worldwide.  And (likely many) more than 17% of US Internet households own an Apple Watch. Imagine – it is the only watch that has outsold the Swiss watch industry! It is increasingly used by many (particularly younger people) for health-related encouragement… ‘STAND! You exceeded your last week’s steps!’  And who previously had such an easy way to check your resting heart rate, know the outside temperature and UV, all at a glance?

Today's baby boomer is open to monitoring his or her own health. The population aged 62-80 are increasingly likely to own smartphones, smart watches, Wi-Fi in the home and other tech, such as hearables and chronic disease tracking tools. They may have hearing or vision limitations that could be assisted with new technology. They may have family members who are also interested in their wellbeing.  A large number them may be solo agers, divorced, widowed and living alone or a long distance from family.  The majority will remain in their own homes for as long as is feasible.

Some baby boomers check their personal data on smart watches or their phones regularly. They track their activities, tolerate the reminders to stand, wishing to do better than they did last week or last month. Maybe they stand on an ever-smarter weight scale – or go off to the gym to work out in groups or alone.  Why?  Maybe they are women (unaddressed at CES 2026) who worry about bone loss, have a justifiable fear of falling, or have already fallen.  Why don’t more than 26.9 % of women do strength training, to build muscle around bone to protect themselves in the event of a fall?

Can the news media generate new interest in an old tech category?  The Nancy Guthrie disappearance case is, at this point, an apparent tragedy. But hey, is it an opportunity to look at what-might-have-been-useful tech?  Count on the Wall Street Journal to seize the moment, offering ‘guidance’ on monitoring Mom and Dad.  For those WSJ readers with aging parents who were unaware of remote monitoring sensors and or location trackers, how reassuring to know that this tech exists!  And while on the subject, tech can be used to track children! Oh and by the way, tech is available to request a ride without using Uber or Lyft!

Fifteen years is a long time in the tech world.  In 2011, 30 executives across the tech industry were queried about how technology needed to change to accommodate older adults. Opinions in this AARP-sponsored report were obtained from Intel to HP to Google to Cisco to Microsoft to Philips, from Stanford to Georgia Tech to UCLA as well as multiple futurists and startups. The report is not on the AARP website any more, understandably because it is too old – but can be found here: Connected Living for Social Aging: Designing Technology for All. 

Tech users today span all ages. Published at around the same time as the AARP Tech Trends Survey, Linkage Connect’s Technology Use Among Older Adults stands alone as a surveyor of tech adoption among the oldest.  In fact, 66% of their responses came from adults aged 75-89, the majority of whom are women, many living independently in senior living communities.  Similar to the AARP survey, 93% of responders own a smartphone, mostly an iPhone. When 66% of the responders to a survey, mostly online, some paper, are aged 75-89, it makes one pause and consider what this means in the world of technology marketing.