What's Next Boomer Business Summit Announces Programming Details, Keynote Speakers, And More For 2016 Event

SAN FRANCISCO, Jan. 26, 2016 /PRNewswire/ -- What's Next Boomer Business Summit, the nation's leading annual conference for the boomer and senior markets, is excited to announce programming details for this year's event being held on March 23, 2016, at the Omni Shoreham Hotel in Washington, D.C. In its thirteenth year, the upcoming summit focuses on "Seizing the Opportunity of the Longevity Economy" and includes a lineup of well-known speakers, best-selling authors, can't-miss sessions and industry exhibitors.

Breakout Session highlights for this year's summit include:

• The State of Innovation: Innovation and technology go hand in hand in developing the vision and strategy for the business solutions these leaders employ to engage current and new customers (boomers and beyond) and to establish new business models. This session will explore the best practices in innovation that drive new revenue generation.
• Focusing on Financial Security in Later Life: Health status and financing longevity are the top two concerns of baby boomers as they age. This session provides an overview of all the issues involved in planning for and funding the later years of life, including approaches to wealth management and discovering the latest ways boomers are using new technology tools to avoid financial fraud and abuse.
• Leveraging Technology for Caregiving: Nearly 40 million Americans provide unpaid care to their loved ones. Caregivers experience considerable emotional, physical and financial burdens providing such care. The need for their assistance will only grow - 117 million Americans are expected to need assistance by 2020, while the number of unpaid caregivers is expected to remain relatively flat at 45 million. This panel will explore technology trends in caregiving and talk to established and emerging companies to learn more about their technology-based caregiver solutions.
• How the On-Demand Marketplace Serves the Longevity Economy: In less than 3 years, the on-demand economy has exploded. All types of resources are at our fingertips, providing the immediate gratification today's consumers crave. Industries as diverse as transportation care for children and elders, food, and dog-walking have been disrupted by this new business model. In theory, an "assisted living" model for people of every generation has been created.

Keynote Speaker highlights for this year's summit include Jo Ann Jenkins, CEO, AARP: John Zogby, Founder, Zogby Analytics; Rohit Bhargava, Trend Curator, Founder of Influential Marketing Group (IMG) and Author; and more.

The What's Next Boomer Business Summit is the leading conference for companies, experts, and thought leaders in the longevity market to meet and learn from Fortune 100 companies, leading start-ups, and established nonprofit organizations who are successfully targeting the largest and most lucrative consumer demographic in the world. This summit convenes the country's top businesses and organizations focused on the baby boomer and senior market for unique networking opportunities, deal making, and the exploration of the multigenerational affect that shapes boomer priorities.