SparkPeople, Sparked By 15-Million Member Community, Unveils the Spark Activity Tracker with FitLinxx Technology

CINCINNATI, Ohio, October 1, 2013 – SparkPeople, the largest online weight-loss and fitness community, today debuted the Spark Activity Tracker at Health 2.0, the leading health conference for cutting-edge innovation. SparkPeople partnered with FitLinxx, a provider of wireless health and wellness technology that motivates people to live actively and improve their well-being, to market the Spark to consumers. SparkPeople provides its 15 million users with nutrition, health and fitness tools, and the Spark allows users to monitor their everyday health and fitness. By combining the Spark with the nutrition tracker, workouts, articles, recipes, and supportive community of SparkPeople, users now have a comprehensive program and device to help reach their healthy living goals.

The integration of FitLinxx's cutting-edge hardware technology and SparkPeople's proven healthy living program offering information, motivation and social support is unmatched by other activity tracking devices. Though FitLinxx has traditionally marketed its products through corporate wellness partners, SparkPeople's launch of the Spark will represent the first activity tracking device delivered directly by a major fitness and nutritional publisher to an existing, robust community of users.  

Now available for $59.95 at SparkPeople and Amazon, the Spark is a small reminder to fit more fitness into every day.  It easily attaches to a pocket, belt, shoe or bra, and tracks daily steps, calories burned, activity minutes and distance covered. Whether users are looking to lose weight or just maintain a healthy lifestyle, combining the Spark Activity Tracker with SparkPeople's free resources, tools, recipes and community delivers a complete program for healthy living, all in one place.

More about the Spark Activity Tracker:

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  Tracks steps, calories, distance and activity time
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  It can distinguish between a hard workout and a stroll to the car so you get accurate calorie tracking—and better results
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  Automatically detects and captures run, walk, and jog activities as well as indoor fitness equipment including bikes, elliptical machines and treadmills
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  Syncs automatically and wirelessly to a computer via a USB dongle
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  No membership fee to view your progress, track your food and get support from fellow SparkPeople members
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  Small, lightweight and easy to wear on your pocket, belt, shoe or bra
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  Waterproof to 100 ft. (safe for swimming)
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  View progress on iPhone and Android apps (coming soon)
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  No charging required. The battery lasts for 6-12 months (extra battery included)
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  Stay motivated with trophies and challenges – with actual prizes
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  With just the tap of a finger on the device, the glowing lights indicate how close a user is to achieving their daily goal

"We at SparkPeople want to provide clients with accessible, easy ways to improve their health," says SparkPeople CEO and founder, Chris Downie. "Members of the SparkPeople movement now have the opportunity to better their lives with an affordable, convenient and effective way to track their health-without sacrificing technology."  

Dave Monahan, President and CEO of FitLinxx, adds, "SparkPeople's mission to help people improve their long-term health and wellness habits matches perfectly with ours. This partnership brings the best activity tracking technology from FitLinxx together with the best consumer healthy living expertise from SparkPeople to create a rich and engaging fitness and weight loss application."

About SparkPeople

With over 15 million registered members, SparkPeople is the web's largest and most-active healthy living destination and the #1 health website, with users spending the highest average time on this site over any other health website. With the goal of sparking millions of people to reach their goals and lead healthier lives, SparkPeople offers nutrition, health and fitness resources including informative articles, interactive tools and a vibrant, positive community of members and experts. SparkPeople is known for offering medically accepted weight-loss and healthy lifestyle recommendations that are easy to understand and implement. SparkPeople was founded in 2001 and is privately held.

About FitLinxx

FitLinxx develops innovative health and wellness technology that motivates people to live actively and improve their well-being. Sold exclusively through partners, its wireless activity monitors, health devices and software make it easy for people to accurately track and measure daily activity levels and health indicators like weight and blood pressure. In addition, its fitness facility solution helps members adopt exercise habits that achieve health, wellness and fitness goals.

Using FitLinxx technology, fitness facilities and global partners have created customized fun and engaging fitness and wellness programs that help people begin and maintain active and healthy lifestyles. Employers benefit by lowering their healthcare costs, increasing worker productivity and improving individuals' health. FitLinxx is unique in accurately tracking all-day activities in an end-to-end wireless solution. The company's network of fitness facilities and partners has helped more than four million people experience the benefits of FitLinxx offerings.