Serality Announces Partnership with Mather LifeWays

Hopkinton, MA – October 11, 2011 – Serality, Inc. announced today the company’s platform has been selected by Mather LifeWays to power its online communities.  Mather LifeWays’ innovative community programs serve over 30,000 older adults each year.  Serality’s integrated web tools let communities that serve older adults organize and manage members, volunteers, vendors and all their operational data in a single, secure database.  As part of the agreement, Mather LifeWays will contribute some of their superb aging-related content to Serality’s content exchange, making it available to all Serality partners. 

Mather LifeWays’ mission is to enhance the lives of older adults by creating Ways to Age Well^SM.  Its community programs work to make neighborhoods better places for older adults to live, work, learn, contribute, and play.  “Mather LifeWays has always focused on creating connections between people and the resources they need.  We are exploring ways to extend these resources online. We chose Serality because their platform provides flexible, secure, scalable and economically sustainable ways to build the integrated solutions that are critical to meeting the needs of older adults,” said Carla Windhorst, Mather LifeWays Vice President of Community Initiatives.

Serality’s community management solution provides organizations that serve older adults with tools they need to deliver services and content, provide a safe online environment, and become economically sustainable within the larger community. “We all see the demographic and economic challenges ahead. But we also see the opportunity to combine the deep knowledge in organizations like Mather LifeWays with Serality’s proven technology to create the community-based solutions required by an aging population. Mather LifeWays’ commitment to innovation has earned them their reputation as thought leaders in the area of aging. We look forward to working with them to create some game-changing solutions for older adults and their communities,” said Serality Founder and CEO, Ed Rose.  

About Serality

Serality provides community management software and private online communities for organizations whose missions include serving the 50+ population. The Company’s integrated tools allow communities to be more efficient with their resources, more effective in fulfilling their missions, and more sustainable as contributors to the larger community. 

Serality is working with a wide variety of grassroots, nonprofit and for-profit organizations whose missions include serving older adults, including Lincoln Park Village, North Shore Village, Skyline Village, Hyde Park Village, and ChicagoCOLA, all based in the Chicago area; Chronic Care Community Corps based in Newton, MA;  The Boxwood Partnership based in Mount Kisco, NY; Aging In Place In White Plains based in White Plains, NY; Aging in Place Glens Falls based in Glens Falls, NY; Umbrella of the Capital District based in Schenectady, NY; Bardstown at Home based in Bardstown, KY and Extended Family based in Portsmouth, NH.

For more information about Serality, please visit www.serality.com | www.facebook.com/serality | www.twitter.com/serality

About Mather LifeWays

Based in Evanston, Illinois, Mather LifeWays enhances the lives of older adults by creating Ways to Age Well^SM. Founded in 1941 by entrepreneur and humanitarian Alonzo Mather, Mather LifeWays is a unique non-denominational, not-for-profit organization dedicated to providing a continuum of living and care; making neighborhoods better places for older adults to live, work, learn, contribute, and play; and identifying, implementing, and sharing best practices for wellness, workforce issues, memory care support, and empowering caregivers. To learn more about our senior residences, Community Initiatives, and Mather LifeWays Institute on Aging, call (847) 492.7500 or find your way to www.matherlifeways.com.