SecuraTrac Reveals Revolutionary Safety Solution Based on GPS & Cellular Technology at CES 2011

LAS VEGAS, NV – One person age 65 and older falls every 2.3 seconds in the U.S., and according to the Center for Disease Control, falls are the leading cause of fatal injury in this age group. They are also the most common cause of nonfatal injuries and hospital admissions for trauma.  The growing ranks of Americans 65 and older — a figure expected to more than double to 89 million by 2050 — have inspired a new technology solution that allows the elderly to remain independent longer, living more affordably and safely in their own homes.  The new solution, called LifeTrac, is now available with a tiny and portable 2.5-ounce device called the MobileProtector and is designed specifically for the senior market by SecuraTrac.

“When it comes to personal safety devices for seniors, most people think of the button you wear on a lanyard or your wrist and push when you fall. The problem with this technology is that it only works when you are near the main phone inside your home and it requires the user to be conscious and capable of making the call for help,” said Chris Holbert CEO of SecuraTrac. “LifeTrac is the only solution available on the market today that offers automated emergency alerts that seniors can carry with them in the house and around town and know they can contact emergency services, family, friends or physicians quickly and easily. Almost as important as the increased safety for seniors, LifeTrac gives families the peace of mind of knowing the device can help them locate an elderly family member if he or she ever gets lost due to dementia or Alzheimer’s disease. The family and caregivers have access to a secure website that allows them to locate their loved ones from any computer or mobile phones such as the iPhone and the Android.”

The MobileProtector is a small, light, and durable phone that is a fully capable GPS locator. Paired with LifeTrac, the MobileProtector is capable of motion detection and inactivity alerts, features a pre-programmed 911 button and 3 other programmable speed dial buttons for effortless, quick connections to family, friends, and physicians.  The MobileProtector even offers unlimited family and friend contacts allowing them to receive email, text and web alerts in seconds. Compared with existing technology that often requires many devices and even installation that requires time and money, LifeTrac offers all of this and more in a single, small device that comes ready-to-use without installation.  LifeTrac represents a major advancement in personal safety technology for seniors.

The MobileProtector is simple for seniors to use. In addition to the speed dial features, the device features an SOS button that can be pressed in emergency situations.  The power of LifeTrac enables the MobileProtector to provide GPS location and monitoring such as Speed Alerts, Motion Sensing and Inactivity Alerts.  In addition, caregivers or family members can set up an unlimited number of virtual borders or SecuraFences by logging into their secure account online.  SecuraFences trigger web, email and text alerts anytime the person carrying the MobileProtector enters or exits a SecuraFence.  All of this comes in a device that is easily carried or worn so seniors can be safer than ever in their own homes and around town or while traveling across the US or to over 120 countries.  LifeTrac provides trusted safety anytime, anywhere.