Immersion Active, Online Boomer and Senior Marketing Press Release

Frederick, MD, Jul 15, 2010 (PRWeb.com via COMTEX) -- Immersion Active (http://www.immersionactive.com)(immersionactive.com), the only internet marketing agency focused exclusively on the baby boomer and senior markets, today announced a promotion along with the hiring of three new employees.

David Weigelt, Partner at Immersion Active said, "We've brought on several new clients this year in addition to seeing a nice increase in work from our existing clients. While it's not our goal to be a big agency, it is our job to make sure we have the resources to deliver at the high level of service that got us here." He added, "It's been a great time to find new talent. We feel very fortunate to have found such high caliber people." Caroline Nash, an Immersion Active employee since January 2008 has been promoted to Email Marketing Manager. Working in conjunction with Immersion Active's Strategy, Analytics and Creative teams, Caroline drives email initiatives by providing strategy, execution, testing and tracking. With a background in SaaS, training and project management, Caroline offers experience with a variety of enterprise email platforms. In working with Immersion Active clients she plays an integral role in campaign planning, asset trafficking, content plans as well as providing suggestions for segmentation, cadence and other best practices. Caroline has a Bachelors degree in Business Administration from the University of Mississippi and resides in Frederick, MD, with her son. When she's not shepherding email campaigns, Caroline exercises her creativity by making jewelry and cooking.

Ross Hollebon joins Immersion Active as a Senior Web Producer/Solutions Architect. Ross's responsibilities include transforming campaign strategies into tangible projects. In shaping those projects, he defines the information architecture and other documentation, such as site maps and requirements documents. Prior to joining Immersion Active, Ross worked as an account strategist at Digitaria Interactive in San Diego, CA. A graduate of McDaniel College with a Bachelor of Arts in Communication, Ross also spent 12 years with the National Football League doing digital video and new media marketing. Ross was previously a client of Immersion Active during his time with the Baltimore Ravens and recently moved back to Ellicott City, MD, with his new wife. Ross remains a big sports fan and maintains a popular blog on sports business, the fan experience and his favorite teams.