grandCARE Unveils New “betterCARE” Brandmark, Announces Significant Shift Towards True Patient-Centered Care

December 15, 2014 – WI – grandCARE, a pioneer in digital health and remote monitoring technology, today announced its new Brand Mark called betterCARE, symbolic of grandCARE’s significant focus on better outcomes and cost-savings.

The new betterCARE logo will be showcased in the Sands Expo, level 2 in Booth 73240, at the Consumer Electronics Show (CES) Digital Health Summit in Las Vegas, January 6-9th, 2015.  grandCARE will also be featuring a new “hospital-to-home” transition program, which helps professional care providers, healthcare providers, and patients to effectively coordinate care and safely remain at home.

The branding change coincides with grandCARE’s focus on better outcomes for individuals and professional care providers who want clients to remain healthier and connected at home, while reducing or avoiding unnecessary and costly doctor visits and hospitalizations.  The grandCARE betterCARE Brand Mark represents true patient centered care, using grandCARE’s three “B’s”: Better experience; Better engagement; and Better patient outcomes.

“The new betterCARE Brand Mark signals a shift that is following an industry where avoidable hospitalizations will no longer be tolerated, said grandCARE Chief Marketing Officer, Laura Mitchell.  “We believe that in order to achieve better outcomes and healthier patients, one must engage the patient to participate in his/her own care and wellness.  The patient experience is critical to ensuring full compliance.  grandCARE focuses on better experience and better engagement, which are essential for better outcomes”.

grandCARE has a proven hospital-to-home transition program in which organizations use grandCARE to reduce hospital readmissions and successfully transition and keep the patient out of the hospital.  A 2013 Hawaii study on discharged patients using grandCARE technology, showed significant outcomes in using grandCARE technology with high risk patients.  grandCARE offers a large, intuitive interface for the patient at point-of-care, providing 24/7 patient support through discharge instructions, medication prompts, scheduling reminders, patient/provider HIPAA compliant video chat, health assessments, automated, wireless vital/biometric recordings, patient analytics, and more.  In the spirit of true patient-centered care, grandCARE enables all remote caregivers and professionals to log in to a secure dashboard portal, communicate with the patient, view reports, coordinate care, and identify red flags that could mitigate a readmission.

“grandCARE is perfect for high risk patients who are being discharged from my emergency room,” said grandCARE’s Chief Medical Officer and Emergency Room doctor, Erick Eiting.   “The system sends my staff alerts on medication non-compliance and red flag symptoms, such as an excessive weight gain, which can reduce unnecessary readmissions and increase patient self-care.  This all leads towards better outcomes for my hospital.”

grandCARE will be exhibited and demonstrated at the Consumer Electronics Show January 6-9th within the Digital Health Summit in the Sands Expo Hall, level 2, Booth # 73240.  To make press or demonstration appointments, contact media@grandcare.com or call 262-338-6147

About grandCARE:

grandCARE, founded in 2005, offers the most comprehensive and holistic professional caregiving and health coordination tool on the market.  grandCARE is a large patient-centered touch platform which providers health instructions, secure video chat, wireless vital recordings and analytics, medication compliance, activity sensing, and family communications into one intuitive and expandable platform.  grandCARE focuses on true patient center care, enabling better experience, better engagement, and better outcomes. For more information, visit: www.grandcare.com or call 262-338-6147.

Media Contact:

Laura Mitchell   Chief Marketing Officer    262-707-6726   media@grandCARE.com