Doro® Enters The Smartphone And Software App World At CTIA Wireless 2012 In New Orleans

NEW YORK, May 3, 2012 /PRNewswire via COMTEX/ -- Doro, the European market leader in easy-to-use mobile phones and applications for seniors, unveils the first Android-based 3G Smartphone device for baby boomers and its new Doro Experience software application, which is a finalist for the CTIA Emerging Technology Award in the Mobile Applications category. The Company will be exhibiting its state-of-art Smartphone and software app in the United States at the International CTIA Wireless 2012 located at the Ernest N. Morial Convention Center in New Orleans, Louisiana from May 7-10, 2012 in the Booth #6219C.

Doro has tapped into the software application arena by developing The Doro Experience. This new software combines a straightforward user interface that provides easy navigation with large clear icons and applications specially selected for seniors, e.g. Facebook. Built on the cloud technology, the Doro Experience enables not only seamless synchronization but also greater peace of mind by allowing remote assistance over the web, e.g. from a trusted family member. The software can be installed onto any smart device to make it easy-to-use. It works on Smartphones, tablets and on either Windows or Android operating systems.

Using its new feature, The Doro Experience Manager, a web-based management portal, the user, family members or friends can easily manage the content and applications stored on the device, handle the contact, photos, apps and even connect generations through the cloud-based technology.

The first new Doro PhoneEasy® 740 for seniors or those looking for a more streamline Smartphone is truly state-of-art. This new Android 3G slider Smartphone combines unique features that distinguish it from any other mobile device. It is the first Smartphone that is easy to sync and to manage through the cloud allowing its end-users the flawless experience of the world of touch, with the support of tactile keys and dial pad as a complement - the best of two worlds.

Doro PhoneEasy® 740 provides exceptional technical features that make Doro's mobile use experience absolutely unique for seniors. Additional Features include:

Interface will be based on Doro Experience but adapted for the use of keys in combination with touch display as option Easy navigation with large and clear icons

Selected applications for

seniors

HAC with extra loud and clear sound

Emergency button with GPS location

5Mpixel camera

Smartphone also presents a Doro selection - a growing collection of well-organized apps and content selected from partners or developed by Doro, specifically for seniors.

Jerome Arnaud, CEO at Doro commented: "We are excited about the great opportunity in the growing mobile communications market for seniors. We continue to make major investments in our technical platforms to create new and innovative ways to further penetrate this market. We expect to deliver a broader range of products to all top-tier mobile carriers in the US and Canada as part of our North American expansion plans."

NOTE TO EDITORS: Doro management will be available for interviews and demo at the - @CTIA Located in Booth 6219C. Can contact media relations below for a meeting.

For more information, or to meet with management at International CTIA Wireless, please contact: Christopher Lundstrom, Executive Director North America, Doro: +1-212-300-6864 or christopher.lundstrom@doro.com

Ivette Almeida, Grayling (Media Relations): +1-917-302-9946 or ivette.almeida@grayling.com

About DoroDoro, the leader in the telecom care market is a Swedish public company. With over 38 years of experience in the telecom industry, the company focuses on developing, marketing and selling products, software, TeleCare and mHealth solutions specially adapted to the growing worldwide population of seniors. Doro's range of easy-to-use mobile phones is unmatched and its unique know-how has been recognized through several international design awards. The company's products are sold in more than 30 countries on five continents. In FY 2011 revenue totalled SEK 745m. Doro's shares are quoted on the OMX Nasdaq Stockholm exchange, Nordic list, Small companies.

SOURCE Doro AB

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