Dakim releases new brain fitness software for people over 60

Santa Monica (June 11, 2010) –In response to the growing number of individuals concerned about maintaining their brain health and fighting the threat of dementia, Dakim, Inc. a leader in the development and marketing of computer-based brain fitness products announced today that its Dakim BrainFitness Software, the first brain fitness software created specifically for people over age 60, is now available for sale via a select group of retailers as well as on its own website.

To date, Dakim’s clinically tested Dakim BrainFitness has only been sold to senior living providers, and only as part of its turnkey, integrated hardware/software system that incorporates a touch screen computer.  This system, over the past three years, has earned the reputation as the Gold Standard of brain fitness for seniors, and become the #1 brand of brain fitness products in the long-term care market.

The new Dakim BrainFitness Software, a DVD package containing a prodigious 6.5GB worth of content, helps maintain mental acuity with entertaining, scientifically based brain games designed specifically to appeal to people over age 60. Dakim’s software is valued at $349.95 but the company is introducing it for $249.95, which includes one user license and a full year of updates to Dakim’s award-winning content.

Fight Mental Decline in 20 Fun Minutes a Day

Drawing on medical research conducted over the past two decades that shows that brain training is most effective when the program is varied and stimulates multiple functions, Dakim’s approach to brain fitness centers on a regimen of cross-training the brain in six cognitive domains, short- as well as long-term memory, critical thinking, visuospatial orientation, calculation and language for a thorough brain workout. Unlike other brain fitness products that use simple, cartoon-like flash animation for its exercises, Dakim transforms standardized neurological exercises and tests into sophisticated and richly produced interactive brain games reminiscent of a TV game show, complete with live-action videos, music, newsreels, story exercises, colorful graphics, humor and variety to maintain interest long-term.

The cognitive activities self-adjust across five levels of challenge ranging from normal brain function to moderate dementia, automatically increasing or decreasing difficulty levels in real time based on user performance. New brain games are automatically updated almost daily via the Internet to keep users coming back for more. The have-fun design encourages consistent long-term use in keeping with medical research indicating that ongoing mental stimulation is associated with a more than 60% reduced risk of dementia.

Activities range from anagrams and word association games to interactive puzzles, visual comparisons and grocery-store math challenges. ‘Keep Your Eyes Open,’ for example, trains short-term memory by showing old movie clips and then questioning users about what they saw. ‘Phunny Phrases,’ on the other hand, exercises language and deductive reasoning by presenting nonsense words and asking users to add the correct letters to turn them into real phrases.

Top Choice of Senior Living Communities

Originally designed for use in senior living communities, Dakim BrainFitness is the best-selling product in the industry with adoption by more than 400 independent retirement, assisted living and skilled nursing communities, adult day care centers and senior centers across the U.S. That dominance stems from compelling and continually updated multimedia activities that keep users engaged, as well as a community package that utilizes a touchscreen computer requiring no mouse, keyboard or computer skills. The touchscreen form factor enables use by individuals who have never used a computer or those with arthritis, Parkinson’s or fine motor impairment issues, while also reducing or eliminating the need for caregiver assistance.

The new software-only edition extends the brain-building benefits to home users on their personal computers, providing an enjoyable cognitive stimulation program specifically designed to help users fight or slow the development of dementia symptoms.

“People over age 60 are most at risk for the development of dementia, and they know that getting the most out of life depends on keeping their minds sharp,” said Dakim CEO Dan Michel. “Given years of medical research showing that long-term participation in cognitive stimulation is associated with as much as a 63% reduced risk of dementia, regular brain workouts are the most promising strategy available for preserving brain health. We have spent nearly a decade developing Dakim BrainFitness for people over age 60, specifically for that purpose, and now anyone with a computer can use it to help maintain brain health and to build their defenses against mental decline.”

Availability

Dakim BrainFitness Software is available at select retailers as well as www.dakim.com. It is compatible with Windows 7/XP/Vista and Mac OS X 10.5 or higher, as well as touchscreen computer/monitor platforms.

 About Dakim, Inc.