Conference to Explore Latest Baby Boomer Consumer Trends in Mobile, E-Commerce and Gaming

Marketers, Brand Managers, and Entrepreneurs to Gain Deeper Understanding of Boomers' Adoption and Use of New Technologies at What's Next Boomer Business Summit

Technology is king at the What's Next Boomer Business Summit on March 28, 2012 at the Marriott Wardman Park in Washington, D.C. Distinguished speakers will discuss mobile technology, gaming, and e-commerce trends that are influencing Baby Boomers' purchasing decisions and meeting unmet needs in this key demographic, which represents approximately 78 million Americans.

"Boomers are already savvy online users, but the real story right now centers on their adoption and use of mobile devices," said Mary Furlong, Ed.D., founder of Mary Furlong & Associates and producer of What's Next. "Their research habits and spending patterns are driving exciting changes in search, mobile marketing and games, and electronic retailing that the analysts, first movers, and early adopters on our agenda will discuss in detail. Anyone interested in capturing the attention and share of wallet of today's incredibly mobile boomer consumers simply can't miss what these experts have to share at What's Next."

Among the speakers and hot topics attendees will experience include are:

• 
      Candace Corlett, president of WSL Strategic Retail, discussing e-tailing and how to manufacturers and retailers can improve their sales via e-commerce channels;
• 
      Jeff Hasen, president of HipCricket, sharing the key ingredients for creating mobile marketing strategies and campaigns that resonate with boomers and seniors;
• 
      Gene Zaino, CEO and President of MBO Partners, explaining how the explosion in boomer entrepreneurship - and independent consulting especially - is changing the business model of many organizations and their use of this highly experienced workforce;
• 
      Laurie Orlov, founder of Aging in Place Technology Watch, shedding light on what boomers and seniors want most from smartphones, tablets, and other technologies marketed to them - and how businesses can win big by addressing those unmet needs.

America's Baby Boomers represent 25% of the U.S. population and account for 75-80% of the nation's household wealth. As a group, they constitute nearly 40% of all Internet users, and 42% of senior citizens today are online. The aging in place market, which exists to serve the needs of those who wish to live independently in their homes and communities for the rest of their lives, is projected to reach $20 billion by 2020.

Registration for What's Next is still open. Those who wish to attend can learn more about the Summit, additional agenda topics, and register and pay online at www.boomersummit.com.

About Mary Furlong & Associates and the What's Next Boomer Business Summit

Mary Furlong, Ed.D., founder and CEO of Mary Furlong & Associates, has guided the offline and online 40+ market strategies of leading corporations and non-profit organizations for more than 20 years. Furlong is Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business and previously founded SeniorNet and ThirdAge Media. She is the author of Turning Silver into Gold: How to Profit in the New Boomer Marketplace .

The What's Next Boomer Business Summit is affiliated with the American Society on Aging (ASA) Aging in America Conference being held March 28 to April 1 in Washington, D.C. For more information, visit www.boomersummit.com.

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