AARP to Connect Health Technology Startups with Investors at Health Innovation@50+ LivePitch on September 21 in New Orleans

WASHINGTON, D.C. – Aug. 1, 2012 – As part of AARP’s efforts to stimulate innovations that serve the health needs of Americans age 50+, AARP and LivePitch Media announced today the AARP Health Innovation@50+ LivePitch. On Friday, September 21 at the New Orleans Convention Center, this premier showcase will feature exciting companies in the health technology and innovation sector that serve the needs and wants of Americans 50 and older.

Taking place during the 2012 Life@50+ AARP National Event & Expo in New Orleans, which is attended by 20,000+ members and guests from across the U.S. and the globe, Health Innovation@50+ LivePitch will offer the venture capital and angel investor communities and the media the opportunity to connect with outstanding startups in the field of health technology and innovation.

Qualified companies are invited to be considered to pitch their products and/or services to a live audience, including venture capitalist and angel investment representatives, industry experts, and a panel of seasoned judges. Unique to this event, companies will also have the opportunity to pitch and receive real-time feedback from the marketplace – AARP members in the audience who reflect potential end-users and customers. After the pitches, demos and questions from the judges, a grand prize winner will be selected at the end of the day.

“Technology plays an increasingly vital role in health innovation, and the AARP Health Innovation@50+ LivePitch offers the perfect blend for entrepreneurs: the opportunity to engage with seasoned investors combined with the power of AARP, at the heart of our Life@50+ National Event & Expo,” said Jody Holtzman, AARP Senior Vice President of Thought Leadership. “This is the chance for startup companies to accelerate their growth and engage directly with the largest and fastest-growing consumer market.”

LivePitch Applications

The Health Innovation@50+ LivePitch pitch event participants will be focused on consumer-oriented health technologies for the “50 and over” market. To be considered as a finalist, companies will have launched their product/service within one year of the September 21, 2012 event date, as well as not have raised more than $5 million in funding.

The deadline to apply is Friday, Aug. 17, 2012. Companies can apply at http://Health50.org.

Attendee

Registration

Investors and industry professionals are invited to attend Health Innovation@50+ LivePitch. Attendees can register for $295, (which is $200 off the door price), when they register prior to Friday, Sept., 14 at http://Health50.org. Registration includes access to the full-day event, lunch, networking, and evening reception. It also includes expo hall access to the 2012 Life@50+.

Health Innovation@50+ LivePitch is helmed by the AARP Innovation@50+ initiative and aims to spark entrepreneurial activity across public and private sectors. Anchored by AARP’s social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry, and not-for-profits to spur innovation to meet the needs and wants of people over 50.

To learn more about AARP’s Innovation @50+ initiative go to http://www.aarp.org/innovation50plus.

About AARP

AARP is a nonprofit, nonpartisan organization with millions of members that helps people 50+ have independence, choice and control in ways that are beneficial to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for Americans 50+ and the world's largest-circulation magazine; AARP Bulletin, the go-to news source for the 50+ audience, AARP VIVA, a bilingual lifestyle multimedia platform addressing the interests and needs of Hispanic Americans; and national television and radio programming including My Generation and Inside E Street. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.

About LivePitch Media

AARP Health Innovation@50+ LivePitch is a property of LivePitch Media, a producer of entrepreneur-focused technology and media conferences and events. LivePitch Media clients and customers include SXSW (Startup Village and Accelerator), Turner Entertainment, AARP and dozens of Fortune 500 and startup companies. For more information please visit http://LivePitchMedia.com

###