AARP ANNOUNCES REALPAD, FIRST OF ITS KIND TABLET DESIGNED FOR AMERICANS 50+ APPREHENSIVE ABOUT TECHNOLOGY

Washington, D.C., Sept. 4, 2014 — AARP (https://www.aarp.org/), the nation’s largest advocate for 76 million baby boomers, today announced RealPad, a first of its kind tablet device built to address the specific needs of 70 million Americans 50+ who are yet to fully embrace tablet technology to help them stay connected. Powered by an Intel processor, RealPad is designed to make using technology an enjoyable, easy and affordable experience especially for people aged 50 and older who are still wary or apprehensive about using tablet technology.

“AARP understands that while technology is a wonderful thing and boomers are one of the biggest consumers of personal-tech, it can still be a daunting experience for a large majority of Americans 50+,” said JoAnn Jenkins, CEO, AARP. “Our members have frequently expressed that the complexity, frustration and headaches of using technology just aren’t worth the trouble. RealPad is our answer to address the challenges that are preventing technology-shy Americans 50 years and older from fully embracing the benefits of technology such as connecting with family, friends, communities and enjoying books, games, and learning.”

AARP worked with Intel, which provides the vital intelligence inside a wide range of devices including tablets, to develop an intuitive, easy-to-use software interface for RealPad. RealPad will be available for sale beginning this fall at Walmart, a titan in the retail space, to help millions of Americans 50+ connect to and enjoy the benefits of the digital world.

“RealPad is powered by an Intel® Atom™ processor, providing vibrant visuals, lightning-fast Web browsing and app loading,” said Brian Fravel, vice president of Intel Sales and Marketing and director of North America Marketing.  “The long battery life enabled by the processor also means that users can listen, watch, play and be productive on the go.  This all comes inside a sleek look and feel at an affordable price. In addition to powering RealPad, Intel helped build the software and unique interface on the tablet, making it simple and intuitive to interact with a RealPad tablet, even for those with little technology experience. Our support for RealPad is the latest example of our focus in enriching people’s lives with our technologies.”

Five Key Differentiators of RealPad for Tech-Apprehensive Americans

1. Easy to Use & Intuitive Interface to Help People Stay Connected: One of the most common complaints that AARP hears from its members is that tablets and smart phones are difficult to use and understand. For parents and grandparents who want to use a tablet to share photos of their children and grandchildren, have video chats with their children who live hundreds of miles away and to entertain themselves with online games, RealPad is a gateway to their digital life. Using Intel’s software, RealPad has a unique, customized interface that has been designed specifically with the technology-apprehensive consumer in mind, delivering a tablet that is easy to use, giving them quick and convenient access to the capabilities they need most.  

2. A RealQuick Fix Feature for One Click, Easy Tablet Troubleshooting: RealPad RealQuick Fix is a simple and powerful feature that allows users to quickly view the status of their tablet on a dashboard (including battery life, WiFi connection and Bluetooth status, presence of untrusted apps, etc.), identify common tablet problems and fix those problems with one click. One example is sometimes users would need to reset WiFi settings in order to get connected.  Instead of going through various steps to do so, users only need to click the RealQuick Fix button to reset WiFi settings.

3. 24/7 Customer Service and Remote Assistance: RealPad comes with free customer service and remote helping hand sessions available all day and everyday (24/7) with access to dedicated live tech experts via a toll-free number or email who can help RealPad owners answer their questions about using RealPad.  This feature has been included to meet the needs of those who are unfamiliar with technology and need a little help learning how to use their tablets.

4. Affordable Pricing: RealPad is competitively priced at $189 to address cost concerns of many Americans for whom affordability has been a barrier to adopting digital technology.  RealPad also includes a one-year AARP membership and a one-year limited warranty on the device. AARP is offering an affordable tablet that meets the needs of its users with lightning-fast performance and long battery life, but also comes with additional value such as free customer service, tutorial videos, preloaded apps, and more.

5. Pre-loaded Content and Tools to Ensure a Smooth Transition:  RealPad comes with built-in video tutorials to help people who are new to digital technology, helping them learn how to use their tablet quickly and increase their confidence and comfort levels with technology. Tutorials include subjects such as understanding how to download apps, touchscreen basics, access and browse the Internet, and set up video calling, email accounts.

Built on Google’s Android Platform KitKat 4.4, RealPad is ready for consumers to use right out of the box. Customers can pre-order RealPad beginning Sept. 4 at www.aarprealpad.org. Pre-orders of RealPad will start shipping out and be available in-store mid-October at Walmart stores nationwide right in time for the holiday season.

Specifications of RealPad

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  Easy to use interface including RealPad RealQuick Fix for users to quickly view the status of their tablet on a dashboard (including battery life, Wi-Fi connection and Bluetooth Status, presence of untrusted apps, etc.)
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  Free 24/7 customer service with access to a live expert
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  More than 20 tutorial videos (top 10 pre-loaded on the tablet)
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  One year complimentary AARP membership
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  7.85” screen size
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  1.2GHz Intel® Atom^TMZ2520 processor
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  2.0MP front-facing and 5.0MP rear-facing cameras
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  16GB memory
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  Connectivity - WiFi, Bluetooth
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  OS: Android KitKat 4.4

Social mission is at the heart of AARP’s introduction of RealPad.  AARP is committed to equipping people to live their lives to its fullest and helping people seek Real Possibilities.  In support of this mission, Pfizer has generously donated 100 RealPad™ tablet computers to the AARP Foundation (501C3 organization). These tablets will be used to support Foundation programs that focus on Isolation, Connectivity, Caregiving and Hunger and the Foundation will integrate RealPad into its efforts to increase social connection for isolated, low-income adults.

For more information on RealPad visit www.aarprealpad.org.