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White papers
These are brief (5-7 pages) documents that can be used to describe a successful use of a technology or service -- including a) defining the market problem, b) defining how the technology or service solved the market problem, and interviewing/quoting stakeholders from the satisfied constituent and the delivering organization.
Philips: The Freedom to Age Well, 2013
Independa: Better Care, Closer Families, Reduced Costs, 2013
MobileHelp: Why Mobility Matters in Aging in Place, 2012
Boosting Medication Adherance with TabSafe 2012
Healthsense: Benefits of Technology in a Philadelphia Pace Program
CareTree: Care in the Home Needs the Underpinning of Technology 2013