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Market Overview -- 2019 Technology for Aging in Place
| Attachment | Size |
|---|---|
 Market Overview 2019 Final 03-2019.pdf | 2.09 MB |
The market increasingly is less about products specifically designed for older adults as it is about the marketing of many consumer offerings that could be useful to them. This includes smartphones, tablets, smart home technology, Voice First hardware and virtual assistants, and in-home sensors. Each of those devices is enabled for older adults by either more targeted marketing and packaging, enabling software, or bundling into solutions for in-home caregiving and/or healthcare. Once they learn about them, families, their caregivers, and older adults themselves will acquire new tech-enabled products and services that can improve engagement, health, safety, caregiving, and quality of life, according to Laurie M. Orlov, who founded the market research firm a decade ago in 2009.Blending her years of analyst experience and in-depth research, report includes more than 25 new offerings.
