Florida Boomer Lifestyle Conference April 15, 2010, Clearwater, FL

Leading Industry Analyst to Report on Aging in Place Technology Trends at Florida Boomer Lifestyle Conference on April 15

Aging in Place Technology Watch’s Laurie Orlov to discuss business opportunities in sector projected to hit $20 billion by 2020

St. Petersburg, Fla. (April 12, 2010) – As millions of baby boomers deal with caregiving responsibilities for their elderly parents and begin planning for their own later years, the marketplace for new technologies and services that help people remain safe and comfortable in their own homes for as long as possible will explode. Laurie Orlov, nationally renowned analyst and founder of Aging in Place Technology Watch, will discuss the latest trends and opportunities in the fast growing aging in place technology sector in a keynote presentation at the 2nd Annual Florida Boomer Lifestyle Conference.

The Conference, produced by Common Language and ChappellRoberts, will take place from 8 a.m. – 5:30 p.m. on April 15 at Ruth Eckerd Hall in Clearwater, Fla.

“Baby boomers responsible for the care of their elderly parents are looking for products and services that can help Mom and Dad live independently at home, manage their health and stay connected to family and health providers,” said Michelle Bauer, chief strategist of Common Language and co-producer of the Conference. “As Laurie will discuss, the demand for more and better assistive technologies will grow exponentially over the next few decades.    The aging in place tech sector is an entrepreneur’s dream, because so many solutions have yet to be devised for an aging population that wants to stay healthy, connected, safe, and independent as long as humanly possible.”

There are four aging in place technology categories that will be addressed in Laurie Orlov’s presentation: communication and engagement, home safety and security, health and wellness and learning and contribution. She will detail where the opportunities are in each category, who’s already in the aging in place game, where the competition is heating up, where investors are putting their money, and what the most successful marketers are doing to gain the greatest market share in their category. A resident of Florida, Orlov will also note where the best opportunities exist for Florida companies looking to jump into the aging in place tech sector.

“The self-reinventing baby boomer generation reflects opportunity on multiple fronts -- as caregivers, as consumers, and as entrepreneurs in their own right.  My presentation is designed to reflect all three of these dimensions," said Orlov.

Registration for the Florida Boomer Lifestyle Conference is open to the public.  The cost is $195 per person.  Attendees may register and pay online through April 13th, and at the door at Ruth Eckerd Hall on April 15. Please visit the website at www.floridaboomerlifestyle.com to register and learn more about the event.