CogniFit and NFL Alumni Association

NEW YORK, January 28, 2010 – CogniFit®, Inc., a leading maker of Brain Fitness Software (www.cognifit.com), is supporting the NFLA to raise awareness for the benefits of cognitive training. Information about CogniFit will appear in the organization’s 2009 NFL Alumni Association Yearbook. The increasing emphasis on full-body fitness, including sharp cognition for athletes, reinforces a strong connection between brain fitness and sports – particularly football. CogniFit offers brain fitness programs targeted at improving cognitive functions crucial to the daily lives of sports players and adults in general, through scientifically validated, personalized brain training software.

Athletes today are being trained head to toe; both cognitively and physically. In addition to physical exercise, athletes’ brains require training to ensure optimal performance on the field. Cognitive factors, such as stress reduction and reaction time, are vital to athletes playing at their highest level. As researchers learn more about the short and long-term implications of sports injuries, the beneficial effects of brain exercise are also coming to light. Maintaining brain fitness is essential for players both on the field, and after retirement.

“Use it or lose it’ was my personal motto for years as I worked to stay in top physical condition.” said Doug Beaudoin, ex-starting safety for the New England Patriots. “Now I am maintaining my mental sharpness using CogniFit Personal Coach. It uses the latest science and technology to design a personalized program to help me train 14 important cognitive functions including attention, memory and hand-eye coordination.”

“Growing evidence makes it clear that there is much we can do to maintain and even enhance brain functioning no matter our age,” said Alvaro Fernandez, co-author of The SharpBrains Guide to Brain Fitness. “Two pillars of brain fitness are coming to the forefront: aerobic exercise and cognitive exercise. This noteworthy new collaboration adds a new tool in the toolkit of professional athletes.”

CogniFit Personal Coach brain fitness software is geared at improving the cognitive abilities necessary for everyday living. The highly effective software tailors cognitive training to meet the specific needs of individuals and adjusts the difficulty of the exercises during training to suit them. As a result, anyone from athletes to grandparents using CogniFit software are challenged enough to improve their abilities – including Focused Attention, Visual Spatial Memory, Mental Flexibility and Executive Functions – but not frustrated by the software’s difficulty level. As users’ skills improve, the training also evolves.

“Although the science behind brain fitness is conclusive, too many people still don’t realize that targeted mental effort can make a difference in their mental sharpness,” said Laura Grabarnick, Regional Sales Director, of CogniFit. “The opportunity to support the NFL Alumni Association and raise awareness about the benefits of online brain fitness software will help us to improve the lives of people as they age.”

About CogniFit

CogniFit brain fitness programs provide an initial baseline assessment of the cognitive abilities that are most affected by aging, before creating personalized training programs. No two training programs are the same. Based on more than 30 years of neuro-scientific research, CogniFit's scientifically validated, patented brain fitness programs are personalized to each user's skills and needs to help enhance their cognitive performance and health.

Shlomo Breznitz, PhD, founded CogniFit in 1999 with the goal of using the latest cognitive research to help people of all ages maintain and improve their quality of life through brain fitness assessment and training. Prof. Breznitz has had a long and distinguished academic career and has been at the forefront of cognitive training using a personal computer. CogniFit offers training programs for a wide range of cognitive skills needed for everyday functioning, as well as cognitive skills needed for specific activities such as driving.

To learn more about CogniFit, please visit the website at www.cognifit.com.