Hot Caregiving Industry opportunities Take Center Stage at What's Next Boomer Business Summit

     
Hot Caregiving Industry Opportunities Take Center Stage at What’s Next Boomer Business Summit

Agenda dives deep into business opportunities in this $800 billion industry

Lafayette, CA (PRWEB) January 21, 2010 -- Mary Furlong & Associates, the nation’s premier consultancy for marketing and business development strategies for the 50+ market, will devote special attention to major opportunities in the rapidly growing caregiving industry at the upcoming What’s Next Boomer Business Summit. The 7th annual Summit, taking place on Friday, March 19, 2010 at the Hyatt Regency Chicago, will explore the most effective strategies for bringing products and services to the baby boomer and senior marketplaces today.

“The $800 billion caregiving industry offers myriad opportunities for both large and small companies,” said Dr. Mary Furlong, president and chief executive officer of Mary Furlong & Associates and producer of the Summit. “We’ll explore the trends that are shaping the industry today and which sectors are expected to take off in this new decade. For example, the home care service market alone is currently valued at $50 billion. We can expect this figure to increase exponentially as boomers get older and seek solutions that will help them age successfully in their own homes.”

“The $800 billion caregiving industry offers myriad opportunities for both large and small companies. We’ll explore the trends that are shaping the industry today and which sectors are expected to take off in this new decade," said Dr. Mary Furlong.
A pre-conference boot camp session on March 15 will help business owners and executives identify where the action is for new products and services in the caregiving market. Attendees will learn which new companies are gaining solid traction in the space and discover how non-profits and for-profits are serving the growing needs of caregivers.

During the “Ask an Analyst” session on March 19, research analyst Laurie Orlov, founder of Aging in Place Technology Watch, will discuss the current state of innovation in the aging in place technology market. New products such as remote monitoring and personal emergency response systems, which are gaining increasing adoption among consumers, are just two of the emerging technologies with huge potential that Orlov will share.

Registration information and full agenda details are available online at www.boomersummit.com.

The What’s Next Boomer Business Summit is an official post-conference of the NCOA-ASA National Aging in America Conference taking place March 15-19 in Chicago. For more information, visit http://www.agingconference.org.

About Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) is a proven team of business innovators, comprised of talent from marketing, editorial, business, online content and community. Mary Furlong, Ed.D., the firm's founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and nonprofit organizations for more than 20 years. Furlong is Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business, and previously founded SeniorNet and ThirdAge Media. Her latest book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace, was published in February 2007. More information is available at www.maryfurlong.com.

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