Jitterbug Acquires MobiWatch to Bring Easy-to-Use Personal Safety Services to Consumers Anytime, Anywhere

SAN DIEGO--(BUSINESS WIRE)--Jitterbug, the leader in delivering easy-to-use, innovative and life-enhancing wireless services to people who seek simplicity, today announced that the company has acquired MobiWatch, a company focused on developing Mobile Personal Emergency Response Services (M-PERS). Terms of the acquisition were not disclosed.

The acquisition will provide Jitterbug customers with personal safety services that are intuitive, reliable and delivered through the easy-to-use Jitterbug cell phone. These new services will further differentiate Jitterbug as the complete service experience and will continue to enhance the lives of American consumers by providing safety, security and the ability to stay connected with family and friends while on the go.

“MobiWatch is a great fit for the Jitterbug brand and our proven ability to take the benefits of innovation and technology and deliver the best customer experience,” said David Inns, GreatCall CEO. “As we continue to offer our customers more life-enhancing services, we are also providing them the freedom to choose what they want, when they want. It’s their choice.”

The MobiWatch offering will be further developed by Jitterbug before coming to market. It will allow users to quickly and effectively reach trained emergency response personnel—whenever and wherever those situations may occur—directly through their Jitterbug phone. Traditional Personal Emergency Response (PERS) systems have been available to users only in the home. Now, Jitterbug customers will be able to have increased peace of mind when they are away from home.

“Jitterbug is the best brand to deliver on the MobiWatch vision and to bring our technology and services to market effectively,” said Jonathan Sieg, MobiWatch CEO.

The new Jitterbug M-PERS offering is scheduled to be available in late 2010. It will be supported by Jitterbug’s outstanding and friendly America-based 24x7 customer service representatives, as well as a fully-staffed independent call center of licensed paramedics and personal response agents.

About Jitterbug

Jitterbug is the leader in delivering a full range of wireless-based innovative, easy-to-use and life-enhancing services to people who seek simplicity. The company is differentiated from others through its high quality approach and through its ability to provide the best customer service experience and relationship possible. Its award winning cell phone is created in partnership with worldwide leader Samsung, and its full service experience is available nationwide through the Verizon Wireless Network. The company has been widely praised for its ability to deliver the benefits of innovation and technology in an easy to use format. Jitterbug has received prominent national media accolades from the Wall Street Journal, BusinessWeek, The New York Times, Washington Post and major TV broadcast networks.

The Jitterbug cell phone and service is sold nationwide at leading retailers such as Sears, Radio Shack, CVS and ShopKo, as well as direct to consumers at 1-800-918-8543 and online at Jitterbug.com. Service coverage includes the U.S. and Canada. Jitterbug is located in San Diego, CA. For more information, please visit www.jitterbug.com.