EmFinders does its rollout

FRISCO, TX, October 14, 2009 – EmFinders EmSeeQ™ Now Available to Locate Wandering Individuals in Emergency Situations Nationwide

Unparalleled reliability and peace of mind for law enforcement, the 9-1-1 community, and caregivers of those with Alzheimer’s disease, autism, and other cognitive and developmental disabilities

FRISCO, TX, October 14, 2009 – EmFinders™ announced today the initial rollout of its EmFinders EmSeeQ™ wide-area location device and service. Emfinders EmSeeQ is an emergency response solution designed to work in conjunction with law enforcement officials and the 9-1-1 community to help immediately locate adults with cognitive and developmental disabilities and children who wander, including those diagnosed with Alzheimer’s disease and autism. The solution utilizes a watch-like wearable device and cellular network-based U-TDOA technology to provide unparalleled tracking information in emergency situations.

For Law Enforcement and the 9-1-1 Community (PSAP, NENA, APCO)
EmFinders EmSeeQ is integrated nationally with current E9-1-1 systems. Law enforcement officials and the 9-1-1 community can therefore rely on the EmFinders EmSeeQ system beginning immediately, without configuring any new systems, equipment, or software, and without incurring any cost. EmFinders coordinates directly with public safety access point (PSAP) dispatchers in emergency situations to eliminate the “search” portion of search and rescue missions—dramatically reducing the time needed to locate and recover wandering individuals, while saving law enforcement agencies and the 9-1-1 community valuable human resources and tax dollars.

“Locating wandering individuals in a particular area can often be like searching for a needle in a haystack,” says Frisco Texas Police Chief, Todd Renshaw. “If the wanderer has driven somewhere, that becomes multiple haystacks. It’s encouraging to know that we can begin receiving support from EmFinders immediately without any extra effort on our part. I would advise all law enforcement agencies to become familiar with this service.”

For Caregivers, Senior Communities, and Advocacy Groups
EmFinders EmSeeQ offers a watch-like device that can be worn by any individual with the propensity to wander, including those with Alzheimer’s disease, autism, and other cognitive and developlmental disabilities. In emergency situations, caregivers make just two phone calls; the first is to 9-1-1 and the second is to EmFinders. The cellular network then provides 9-1-1 dispatchers the location of the missing individual.”

“It’s comforting to know that my husband can maintain a certain level of independence while living with Alzheimer’s disease,” said Ginny Boling, wife and caregiver. “EmSeeQ allows us to travel and live more active lives knowing that my husband can be located should he ever wander again.”

The bracelet fits like a wristwatch, reducing awkwardness and embarrassment and increasing acceptance. Furthermore, the combined cost of the device and monthly service fee are similar to that of a mobile phone. The service is offered on a month-to-month basis, with a discounted one-year subscription option. EmFinders EmSeeQ can be purchased at www.emfinders.com.

The U-TDOA Difference
EmFinders EmSeeQ utilizes U-TDOA (Uplink Time Difference Of Arrival) technology, the same high-performance, network-based location technology that is used by 9-1-1 personnel nationwide to calculate the location of mobile phone subscribers making 9-1-1 calls. Each year, 60 million 9-1-1 callers are successfully located using U-TDOA technology in the U.S. alone. Using this highly reliable technology, the location of individuals wearing this watch-like device is quickly and accurately determined. Furthermore, unlike other solutions (GPS, A-GPS, RF), Emfinders EmSeeQ can reliably locate wanderers who are indoors or are otherwise blocked by a wall, roof, or building, regardless of how far they wander from home.

“Time, distance, and physical barriers are consistently daunting variables in wandering scenarios,” states Jim Nalley, EmFinders CEO and co-founder. “As the population of at-risk individuals continues to grow, so does the need for support to caregivers and law enforcement. It is heartening to know that our technology will accomplish this goal by providing timely and accurate information to law enforcement officials in a growing number of emergency situations.”

Alzheimer’s and Autism Facts
According to a recent report by the Alzheimer’s Association, there are currently 5.3 million Americans living with Alzheimer’s disease and a new case is diagnosed every 70 seconds. By 2050, the association expects nearly one million new cases to be diagnosed each year. Furthermore, 1.5 million people living in the US currently have autism and it is known to be the fastest-growing developmental disability with an annual growth rate of 10-17%. An online survey conducted by the National Autism Association showed that 92% of children with autism are prone to wandering and the Alzheimer’s Association states that 70% of those with dementia are likely to wander throughout the course of their disability.

About EmFinders
EmFinders, based in Frisco, TX, is a new technology company that has developed a device and subscription service for locating people with Alzheimer’s or other impaired adults and children who wander and become lost. The wearable device and locator service uses advanced cellular technology to locate lost individuals, even if they wander inside a building, under a structure or just about anywhere. The device becomes activated on remote command and the locator service works in coordination with emergency responders. EmFinders is a privately held subsidiary of Liberty Media Corporation attributed to the Liberty Capital group (NASDAQ: LCAPA), which owns a broad range of electronic retailing, media, communications and entertainment businesses. For more information, visit www.emfinders.com or www.libertymedia.com.

EmFinders Media Contact: Garfield Group Public Relations, emfinders-pr@garfieldgroup.com

Customer Care: 866.426.3386