It’s a common refrain in senior living that today’s assisted living communities are closer to yesterday’s skilled nursing facilities.
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You are not crazy. What drug
You are not crazy. What drug companies understand is how to help consumers
make the cultural shift that allows them to be comfortable with specialty
products.
Sally Field is selling a lot of pills from her back yard. And not to long ago
most men would not even talk to their doctor about their erectile problem. Now
everyone knows about the friendly, little blue pill and both men and women feel
free to openly talk about it and what it does. Point being the little blue
pill is now firmly embedded in our collective culture worldwide.
What vendors of home healthcare and age-in-place technology need to get is that
they too are selling specialty products. Products that a lot of
people don’t fully comprehend. It’s kind of hard to sell someone something
that they don’t understand, that could solve a problem they deny exists!
You might be interested in what we’re doing at
AIPatHome.com (Age-in-Place at Home).
AIPatHome.com’s job is to introduce people to new products, services and
technologies that can help them better age-in-place; educate and help
them understand the benefits of these products, services and or technologies,
and be comfortable with them in their own home and lifestyle; and, help
connect and engage people in a larger community of interest that helps keep
them vibrant and active. We show lifestyles that incorporate technology
to facilitate successful aging-in-place.
Brief background: we started out looking at ways to increase consumer acceptance
of the use assistive technologies and telecare systems in the home for
caregiving by family and professional caregivers. Based on our research we
learned that people really want to be able to stay in their own homes for as
long as confidently possible. Yet there is great resistance to using technology
to achieve this goal. As well as reluctance to have their home look or
feel like an institution. We concluded that if technology was presented in
conjunction with universal design and other less intrusive smart home features,
people would have more interest and motivation to learn about and try things
that could help them achieve their goal of aging in place, in a style that
suited them.
AIPatHome continues to engage with tech
vendors encouraging them to look beyond technology and join the bigger movement
of age-in-place at home and in the community.
Meres McCarroll