Consumers don't care about products -- they want solutions. What year were those words said? "The senior home monitoring market has historically been more aligned with home security and security installer/dealers than with the hands-on consumer/family. But in fact, home security dealers were not well-prepared to market to seniors. Now innovation (versus Digital Health quackery) and price disruption are pushing those offerings into the hands of consumers, where what matters is simplicity. And what matters is ease of integration into what exists PLUS availability of training on how to use it." See how the advice from a previous research report stands up to scrutiny -- published exactly two years ago -- repeated today with new links right before the 2016 Silicon Valley Boomer Venture Summit:
Why does Sunrise Senior Living have a blog? Actually, it appears to have been updated today. You might think that a company in the residential senior care business wouldn’t. And further, Brookdale can be followed on Twitter. So can JoAnn Jenkins of AARP – that makes great sense – AARP is a content/media company. So what’s up when you can’t find any reasonably current content, or worse, the site offers up a suggestion to meet up in…2015? Or when the last tweet from a company that is still in business and is doing quite well – but their last Tweet was in 2012?
Eyes, ears and status matter nearly as much as care for families of seniors. Imagine having to hire a private duty care worker to visit your family member in senior housing, notice today’s status and provide an email about what’s going on for long-distance family. Seem silly? Yet there has long been a ‘tree falls in the forest’ communication problem for families of memory-challenged residents, whether in home care or senior living. Yet providing simple status of loved ones (did she eat, did he go for a walk, how is the skin rash) is so simple. For many of the circumstances in which assisted living or home care services are engaged, the care recipient cannot clearly communicate the activities of the day, let alone if a rash is healing. So are family expectations forcing a change in the way care status is communicated? No data exists. And that communication is not an attribute in care search sites like Caring.com.
Last year’s VC investment in the tech-enabled home care segment caught industry attention. 2015 was a banner year of capital infusion for the 2.0 version of the home care industry. As Honor revved up with a $20 million investment, Home Hero raised a $23 million round and launched a software platform and converted workers to W2 employees. CareLinx received a $3 million round in May and then just into the new year, Hometeam upped the ante with a $27 million VC round. Meanwhile, at the start of 2016, an eye-popping market sizing from AARP/Parks Associates of $279 billion for all things caregiving-related further underlined a perceived business opportunity, including the projection of an additional 1 million jobs in home care.
Technology adoption for successful aging has no deadline. Much like aging itself, there is no schedule. So no one ever has to complete the job, or as with communication carriers, even begin the job. But well-meaning associations, committees, advocacy groups, and senior-centric organizations are united in encouraging forward motion. And so the task force initiatives, councils and recommendations are funded and catch the eyes of the media – even if the actual transformation cannot always be detected in surveys. And as with identity theft, phishing, and newly invented scams, tech adoption in the older age ranges can appear to be two-steps-forward, one-step-backward.
Chronological age has no impact on health and well-being – per this study. Apparently, blood pressure and cholesterol readings aren’t the whole story. What matters more are sensory function, mental health, mobility and health behaviors. This is according to a summary of an abstract of research at the University of Chicago. But it re-enforces other research about the correlation between exercise and warding off dementia. And for those who never got around to exercise but have a fear of falling in their 80s and beyond, exercise like Tai Chi can restore balance in an 85-year-old, building confidence and reduce fall risk and fear of falling.
Pew just offered up a trend-hype reality check. RANT ON. To read the click-thirsty media hype you would think that the 'gig economy,' aka sharing, on-demand, or pick-your-term whatever, was a solution to world hunger -- or at least transportation, pollution and car maintenance costs. Who would have thought it was powered by old people? Was this aggrandizement of all things 'sharing' based in reality? Per new Pew study, maybe not. Oh yeah, in Silicon Valley and for its acolytes, the 'idea' has fueled bubble boys Tweeting re-orders of ping-pong tables. But beyond the California border -- it turns out the sharing economy has not exactly taken the aged 50+ world by storm. Or any of the world, actually.
The more things change in the age-related markets, the more they change. Even without an age-related event announcement, article, or article series, new startups and initiatives emerge every week that can provide benefit to older adults and those who provide care for them. Some firms want to apply tech from other market categories to the aging market segment. Others are already in the segment and announce a new offering. Categories of these five from May include health, tech support, hydration, transportation, and social connection, Information is derived from the websites of the companies:
Are individuals who need care where they should and can be? You may have noticed last week. There were four articles and press announcements within just a few days – sourced separately that belong together. No insurance or government program is all that transparent or straightforward, but policy and practice variations across states seem to have one victim – the person who needs care. They ability to obtain that care at home (or in the right setting) depends on the state you live in and what the policy, practices, and costs in that state. Genworth’s newly-updated report is revealing about long-term care costs in multiple settings and categories.
