Technology gadgets – ecosystem incompatibility. Look around a very digital home filled with parallel and incompatible ecosystems – and sigh. So many parts, so little integration – it seems vendors compete to death to NOT work together. Consider iMessage – like insider trading, it works well for iPhone execs and phone owners. Consider Bluetooth – it must be turned on so a device can pair with that cool in-room speaker, but turned off to save energy. Really. A smartphone isn't witty enough to know that it is in the room with a Bluetooth-compatible speaker or fitness band and perhaps should be enabled? And not smart enough to turn bluetooth off when the phone departs the room? But the device is now smart enough to suggest a WiFi network to pick -- in fact every time your car passes a location that has WiFi enabled.
Imagine all the non-digital photos and memorabilia. Forget Airbnb and driving for Uber. Boomers with creativity, organizational skill and some technology can follow multiple small business paths that have large emotional implications for the customer. Consider the large and small albums of photos, cassette tapes, home movies – not just from the boomers aged 51-71, but from their parents, and even some from their parents’ parents. Will anyone want it? Cynics contend that not only will the old content be lost due to disinterest, but that current content (selfies, group photos, Facebook and Instagram shots of that great dinner) will also be lost, some say, to collective disinterest – the photo only mattering in the moment.
Surveyed about technology, but untrained in its use. Does this describe someone you know? According to Pew’s latest report, Tech Adoption Climbs Among Older Adults, but the glass is less than half full when 48% of seniors say that this statement describes them very well: "When I get a new electronic device, I usually need someone else to set it up or show me how to use it." In fact, the numbers reveal multi-age tech insecurities and the need for training. Consider if you include those who answered that the statement described them Somewhat Well: 62% of those 50-64 and 73% of those 65+ need help in dealing with a new device.
What problem is being solved? Consider the solution to slightly thorny and REALLY thorny problems. Do you wonder about the thought process that produces them – isolated in a conference room bubble, what are the thinkers considering before these announcements? Must a misfire (or multiple misfires) precede the right solution? And shouldn't the solutions be of a scale (large or small) that fits or sounds like it fits the problem?
In home and out and about – new and not quite here offerings. The top of the list alphabetically is the not-yet-here and pricey Amazon Echo Show. Is this a ground-breaking innovation? Or is it an always-watching irritant set to ‘drop-in mode’ which automatically will accept a video call after 10 seconds? On the positive side -- start chatting with an aging parent who lacks or hates PC/Macs, tablets, or smartphones. Consider the potentially negative response: an intrusive person (your loving relative) sneaks up on your screen, ready to converse when you least expect it. How creepy-Skype-y is it? Here are the five:
Tech adoption of the 65+ is now buried in a Pew appendix. If age were an ethnic or racial minority, outrage at technology ageism would be vocal and constant. The 65+ are a mere 46+ million Americans – a group larger than the sum of all of the teenage population non-shoppers. So their tech adeptness, rather than being viewed as an opportunity, is naturally ignored in surveys. For example, scroll down and further down on this Pew fact sheet to note level of ‘Digital Readiness’ among demographic groups. Note that 6% of the 65+ demographic is 'digitally ready' compared to 17% of all age groups. Note that 33% is characterized as 'unprepared.' And the same percentage applies to those aged 50-64!
So many head-spinning numbers to describe the 50+ Consumer. In making the case for the 'Fintech' innovation market opportunity, AARP’s new Financial Innovation Frontiers report (aimed at the Fintech industry) freely fires off a wide range of market segment numbers. Is the report about the population aged 50-100? There are 111 million Americans aged 50 and older, 35% of the US population, described as a 'generation.' That includes three segments of baby boomers as well as their parents. The report is not about the growing life expectancy of those who live to age 65 with their predicted longevity (88.8 for women, 86.6 for men). Instead, the report focuses on the 50+ Consumer (their term) aged 50-60 who is a decade away or less from ‘retirement’, an increasingly obsolete term. They are confronted with a range of financial challenges -- the report suggests fintech tools that could help them deal with retirement savings shortfalls resulting from career setbacks ($4.3 trillion savings gap), unplanned withdrawals ($4.1 trillion) and student debt ($1.3 trillion).
You go, business pro, and so goes your privacy. [Rant on] You loved your phone but one day a useful part of it breaks…a sad day all around -- amazingly right at the end of the 2-year contract with a carrier. We’ll just call that a coincidence. Today that time period is referred to as a payment plan [and one has the option of paying for the phone in full.] But that is not the topic for today – nor is the topic about the default on Chrome that can no longer be switched off which automatically plays videos. Advertisers must and will find you. No, today’s rant is about that other torment, shall we say, the Tyranny of the Default – which made an unwelcome appearance, in every sense of the word, on my new phone. That bit of psychology is what is built in to new versions of software – it is both condescending and malevolent at the same time.
April -- a veritable shower of data, press announcements, and pitches. It was a short but information-filled month of events, announcements, pitches. The month marked our first foray into the American Community Survey Census data about technology usage of older adults. Much more is possible with this data – including greater inspection of housing, family structure, income as correlated with technology interest (including telehealth). Each of the April blog posts can be (re)read in full by clicking on the paragraph heading.
In 2017, has telehealth and remotely-delivered care evolved? Compared to our published research dated 2011, times may have changed. As surveys have indicated, the healthcare industry is interested and more committed to mainstream use of telehealth technologies. And telehealth vendors want to help doctors and patients gain mutual benefit of care provided at home versus hospital, especially to lower care delivery costs; augment care for patients in locations far from a specialist or during off-hours; and continue growing the ability of patients and families to self-monitor chronic disease. In 2016, CMS published a list of covered telehealth services, and no doubt commitment to cost reductions (and reimbursements) in the coming years will result in an expanded list and further industry commitment. Perhaps ATA's smaller conference will evolve to become part of other sets of conferences, like Connected Health in Boston or part of the ever-growing HiMSS conference collection.